To leverage spiking interest in the sport around the 2019 Rugby World Cup, bookie TAB launched a campaign called ‘Try Time’ which sought to change betting behaviour: a promotion which gave punters permission to back every team and not just their beloved All Blacks. The Totalisator Agency Board (TAB), which was established back in… Continue reading TAB Leverages All Blacks & RWC Via ‘Try Time’ Campaign & Promo Seeking To Change Betting Behaviour
Tag: Japan 2019
Rebel Sport‘s ‘Godzilla’ Print & Social Campaign Promotes All Blacks RWC Shirts
During the Rugby World Cup, Rebel Sport sought to leverage spiking interest in rugby around Japan 2019 and increased demand for All Blacks jerseys without any suggestion of an official association with the tournament. The solution, developed in harness with New Zealand based agency Stanley St, was to claim arguably Japan’s biggest and most… Continue reading Rebel Sport‘s ‘Godzilla’ Print & Social Campaign Promotes All Blacks RWC Shirts
Super Sport & Springboks ‘Stronger Together’ RWC Work Unites The Nation Via ‘Faces On Numbers’
Launched in July 2019, two months ahead of the kick-off of the Rugby World Cup, official tournament SA broadcaster Super Sport and the South Africa Rugby Union launched its Japan 2019 campaign to drive home the message that the Springboks and all of the nation are #StrongerTogether. The campaign’s objective was to get the… Continue reading Super Sport & Springboks ‘Stronger Together’ RWC Work Unites The Nation Via ‘Faces On Numbers’
Heineken RWC Activation Ranges From The Global ‘Delay’ To A Local ‘Talking Water Cooler’
Heineken’s global Rugby World Cup campaign is spearheaded by a spot called ‘The Delay’ which seeks to celebrates ‘clueless people who still try to enjoy rugby’. The campaign, developed by Publicis Italy, sees World Rugby’s official beer partner set out to engage with those non-core rugby union fans who don’t fully understand the game… Continue reading Heineken RWC Activation Ranges From The Global ‘Delay’ To A Local ‘Talking Water Cooler’
Confused.com Plays On Japanese Philosophy In ITV Rugby World Cup Bumper Idents
Confused.com aimed to offer a fresh perspective on the sport of rugby through its on air idents supporting its ITV Rugby World Cup sponsorship. In tandem with World Rugby sponsor Land Rover, the financial services comparison site is the joint-headline sponsor for both ITV and STV’s japan 2019 Tournament broadcasts. To run as ad break… Continue reading Confused.com Plays On Japanese Philosophy In ITV Rugby World Cup Bumper Idents
Gilbert Celebrates Seventh Rugby World Cup As Sponsor With ‘Rugby Memories’
Sports equipment manufacturer Gilbert celebrated its seventh consecutive tournament as the Official Match Ball Provider of the Rugby World Cup by rolling out a short film called ‘Rugby Memories’ spearheaded a wider global campaign featuring famous rugby faces, international unions, grass roots partners and fans from around the world all sharing their own rugby memories.… Continue reading Gilbert Celebrates Seventh Rugby World Cup As Sponsor With ‘Rugby Memories’
Versa & New Zealand Rugby Deliver All Blacks Fans A Bespoke Team Voice Experience
New Zealand Rugby (NZR) teamed up with Amazon and the voice experience and digital design agency VERSA to launch the official ‘All Blacks Skill’ for Amazon Alexa: a utility which aims to ‘give fans a winning edge’ when it comes to following their team. The NZR voice experience sets out to connect the All… Continue reading Versa & New Zealand Rugby Deliver All Blacks Fans A Bespoke Team Voice Experience
RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off
England Rugby main partner O2 launched its Rugby World Cup campaign a few days ahead of kick off with a campaign that champions Japanese culture and calls upon England fans to be the team’s samurai armour ahead of tournament. This call-to-arms style approach aims to build buzz and boost support by exploring the host… Continue reading RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off
Land Rover Activates Global Grassroots Led RWC Sponsorship Via ‘It’s What Makes Rugby, Rugby’
Activating its worldwide partnership of the Rugby World Cup, the tournament’s official vehicle celebrates grassroots youth rugby through an initiative set in the countries competing at Japan 2019 aiming to shows how rugby is for everyone regardless of shape, size, ability, colour or gender. Working with agency Spark44, Land Rover rolled out a global… Continue reading Land Rover Activates Global Grassroots Led RWC Sponsorship Via ‘It’s What Makes Rugby, Rugby’
RWC Supplier Canterbury Launches ‘Be Part Of It’ Community Campaign Ahead Of Japan 2019 Kick Off
Canterbury, the official tournament supplier to the 2019 Rugby World Cup, launched its biggest ever global brand campaign – Be Part Of It – to bring to life the inclusivity and togetherness of the rugby community Launched on 11 September to mark the 10-day countdown to the kick off of Japan 2019, the campaign… Continue reading RWC Supplier Canterbury Launches ‘Be Part Of It’ Community Campaign Ahead Of Japan 2019 Kick Off
AIG Life Leverages All Blacks Tie-Up Prior To RWC Via Selflessness Themed ‘This Is For Them’
Early September saw AIG Life activate its New Zealand Rugby Union primary partnership through the launch of an integrated, digital-first campaign called ‘This Is For Them’ Unveiled on 2 September, the marketing push – which marks AIG’s first UK sponsorship campaign with the New Zealand All Blacks – sets out to celebrate the selflessness… Continue reading AIG Life Leverages All Blacks Tie-Up Prior To RWC Via Selflessness Themed ‘This Is For Them’
UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
A month ahead of Japan 2019 , UK broadcaster ITV launched a ‘Rise For The Rugby World Cup’ trailer to build tournament buzz and promote its own competition coverage. The creative was inspired by elements of modern Japanese artistic culture including anime and gaming. Drawing on influences ranging from classic anime movies like… Continue reading UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
