Rebel Sport, New Zealand’s largest sports apparel and equipment retailer and the an official supplier of the New Zealand All Blacks 2023 Rugby World Cup supporters collection, promoted its partnership and the range through a press and in-store led campaign called ‘Light Fern: We’re Up For It’ that sought to drive sales and build support… Continue reading Retailer Rebel Sport Backs All Blacks At 2023 RWC Via ‘Light Fern: We’re Up For It’ Campaign
Tag: Stanley St
Rebel Sport‘s ‘Godzilla’ Print & Social Campaign Promotes All Blacks RWC Shirts
During the Rugby World Cup, Rebel Sport sought to leverage spiking interest in rugby around Japan 2019 and increased demand for All Blacks jerseys without any suggestion of an official association with the tournament. The solution, developed in harness with New Zealand based agency Stanley St, was to claim arguably Japan’s biggest and most… Continue reading Rebel Sport‘s ‘Godzilla’ Print & Social Campaign Promotes All Blacks RWC Shirts
