UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that activated its RFU partnership as the 2023 Rugby World Cup kicked off. Offering a French twist on its long running ‘Wear The Rose’ platform, the… Continue reading O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’
Tag: O2
O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup
Seeking to shine the spotlight on the world’s top ranked women’s international rugby union side England, Rugby Football Association (RFU) primary partner O2 rolled out an integrated, multi-channel campaign titled ‘Red Roses: An England Rugby Dream’ ahead of the 2021 Rugby World Cup. Working in harness with creative agency VCCP London and M&C Saatchi… Continue reading O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup
O2 Signs Shopworker, Employee & Fighter Shannon Ryan As New Ambassador In First Boxing Sponsorship
UK mobile telco O2 unveiled its first ever boxing sponsorship deal by teaming up with Watford-born boxer Shannon Ryan and then releasing a partnership film on 25 March introducing the latest addition to its sports sponsorship stable. Ryan, who recently signed with Anthony Joshua’s 258 management boxing agency, will make her professional debut in O2-branded… Continue reading O2 Signs Shopworker, Employee & Fighter Shannon Ryan As New Ambassador In First Boxing Sponsorship
Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
On 10 March, ahead of their Guinness Six Nations game against Ireland on 12 March, England Rugby sponsor O2 demonstrated the power of its 5G network by surprising schoolchildren with a world-first, virtual rugby physical education lesson taught by players Ellis Genge, Jack Nowell and Henry Slade – or at least by their life size… Continue reading Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
O2 Extends Long-Running England Rugby ‘Wear The Rose’ At the Start Of The 2020 Six Nations
O2 launched the latest iteration of its long-running ‘Wear the Rose’ activation platforms to boost national support for the men’s and women’s England Rugby teams ahead of the start of the opening round of the 2020 Six Nations. Launched on 1 February, the creative is based on an equal split of rugby players from… Continue reading O2 Extends Long-Running England Rugby ‘Wear The Rose’ At the Start Of The 2020 Six Nations
RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off
England Rugby main partner O2 launched its Rugby World Cup campaign a few days ahead of kick off with a campaign that champions Japanese culture and calls upon England fans to be the team’s samurai armour ahead of tournament. This call-to-arms style approach aims to build buzz and boost support by exploring the host… Continue reading RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off
Women’s RWC Sees O2 Expand ‘Wear The Rose’ To England’s Red Roses Via Integrated Initiative
England Rugby’s primary partner builds on its ongoing men’s team ‘Wear The Rose’ activation idea with a new campaign backing the women’s ‘Red Roses’ team for August’s WRU Women’s Rugby World Cup. The new phase of the telco’s ongoing initiative spans TV, video-on-demand, print, OOH, digital and social and is spearheaded by a new… Continue reading Women’s RWC Sees O2 Expand ‘Wear The Rose’ To England’s Red Roses Via Integrated Initiative
O2 Unveils New Set Of ‘England Rugby’ & Music-Led Immersive Virtual Reality Experiences
UK telco O2 is rolling out a new series of three virtual reality experiences leveraging its sports and entertainment alliances to bring fans closer to their passions. In the rugby space, ‘Wear The Rose VR2’ sees O2 activate its RFU partnership by giving customers and fans a chance to go head to head against the… Continue reading O2 Unveils New Set Of ‘England Rugby’ & Music-Led Immersive Virtual Reality Experiences
Kay Fronts England Rugby Shirt Sponsor O2’s Pre- & Post-Game ‘Inside Line’ On Facebook Live
England Rugby shirt sponsor O2 is bringing its long-running, umbrella activation strand – The Inside Line – to life by bringing the Twickenham match day experience live to fans right across the nation via Facebook Live. The initiative – which spans everything from a behind-the-scenes peak into the team’s matchday dressing room to exclusive… Continue reading Kay Fronts England Rugby Shirt Sponsor O2’s Pre- & Post-Game ‘Inside Line’ On Facebook Live
O2 Switches Storefront ‘O’ Logo To England Rugby’s Red Rose For RWC 2015
As the latest strand of its multi-phase Rugby World Cup campaign, RFU sponsor O2 is rolling out a temporary refurbishment of its 377 shops that sees the ‘O’ in its familiar O2 brand logo replaced with England Rugby’s Red Rose. This mass high street store rebrand marks the first O2 logo alteration since the… Continue reading O2 Switches Storefront ‘O’ Logo To England Rugby’s Red Rose For RWC 2015
O2’s #WearTheRose England RWC Campaign’s Fan-Created Social Video Compilation
As coach Start Lancaster picked his final squad and prepares for the final warm up match before the 2015 Rugby World Cup, principal team sponsor O2 rolls out a new strand in its ongoing #WearTheRose campaign in the form of a consumer-created fan support film. As the mobile telco bids to boost support for… Continue reading O2’s #WearTheRose England RWC Campaign’s Fan-Created Social Video Compilation
O2 Gives Away 50,000 England Rugby Shirts In National Washing-Line Stunt
The latest phase of O2’s expansive #WearTheRose campaign leveraging its England Rugby rights prior to the Rugby World Cup sees the telco hang 50,000 England rugby shirts on washing lines all over the country (including in Bath, Manchester, Newcastle and Leicester) Giant washing lines hung at the rugby union average line-out height of three… Continue reading O2 Gives Away 50,000 England Rugby Shirts In National Washing-Line Stunt
