To leverage the 2018 Autumn international, Rugby Football Union partner O2 teamed up with England rugby legend Jonny Wilkinson to launch a new ‘Skill’ for Alexa-enabled devices – the first ever in rugby. The Alex Skill, which is called ‘Wear the Rose with O2’, launched ahead of England’s opening Quilter International against South Africa.… Continue reading England Rugby Sponsor O2 & Johnnie Wilkinson Launch Rugby’s First ‘Wear The Rose’ Alexa Skill
Tag: Johnnie Wilkinson
Rugby Players Ass. Uses 6 Nations To Launch New #LiftTheWeight Web & Film-Led Cause Campaign
The Rugby Players Association (RPA) has launched ‘Lift the Weight’ – a new rugby-led cause campaign that aims to remove stigma surrounding mental health issues and signpost support to those that need it. The campaign objective is to drive awareness that one in four people in the UK will be affected by mental illness… Continue reading Rugby Players Ass. Uses 6 Nations To Launch New #LiftTheWeight Web & Film-Led Cause Campaign
O2’s #WearTheRose England RWC Campaign’s Fan-Created Social Video Compilation
As coach Start Lancaster picked his final squad and prepares for the final warm up match before the 2015 Rugby World Cup, principal team sponsor O2 rolls out a new strand in its ongoing #WearTheRose campaign in the form of a consumer-created fan support film. As the mobile telco bids to boost support for… Continue reading O2’s #WearTheRose England RWC Campaign’s Fan-Created Social Video Compilation
Land Rover’s Grassroots-Led Integrated RWC Work Blends Ads, Ambassadors, Mascots & Experiences
At the heart of Land Rover’s new ‘We Deal In Real’ brand campaign leveraging its Rugby World Cup rights lies its support for ‘grassroots-to-stadium’ rugby. United by the hashtag #WeDealInReal, the campaign spans several strands – from high-profile central advertising strand and social media content, to experiential initiatives, mascot leverage, global media partnerships and… Continue reading Land Rover’s Grassroots-Led Integrated RWC Work Blends Ads, Ambassadors, Mascots & Experiences
Guinness Long Form Ad Home Nations Rugby Storytelling
November’s autumn internationals see Guinness kick off its home nations rugby campaign led by a set of four short films about inspirational figures – one from each country – running under the brand’s ongoing umbrella ‘Made Of More’ big idea. Guinness sponsors all the home nations’ rugby unions and each ad in the campaign… Continue reading Guinness Long Form Ad Home Nations Rugby Storytelling
