Mitsubishi Motors UK, the Official Performance Partner to England Rugby, leveraged its RFU rights and its ambassador deal with Dylan Hartley to launch its latest ‘Intelligent Motion’ campaign. The initiative, launched ahead of the upcoming Old Mutual Wealth Series games, was spearheaded by a stunt that saw the auto brand put England Rugby captain… Continue reading Mitsubishi Leverages RFU Autumn Matches Via Hartley ‘Intelligent Motion’ Wind Tunnel Skills Challenge
Tag: Autumn Internationals
Guinness Long Form Ad Home Nations Rugby Storytelling
November’s autumn internationals see Guinness kick off its home nations rugby campaign led by a set of four short films about inspirational figures – one from each country – running under the brand’s ongoing umbrella ‘Made Of More’ big idea. Guinness sponsors all the home nations’ rugby unions and each ad in the campaign… Continue reading Guinness Long Form Ad Home Nations Rugby Storytelling
