O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’

UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that activated its RFU partnership as the 2023 Rugby World Cup kicked off.   Offering a French twist on its long running ‘Wear The Rose’ platform, the… Continue reading O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’

Hartley/Greenwood Front Canterbury’s England Rugby Fan Commitment Prank Prior To 6 Nations

Canterbury rugby ambassadors Dylan Hartley and Will Greenwood front a hidden camera stunt spot that tests unsuspecting England rugby fans’ commitment to the team shirt via a set of comic live scenarios.   Initially each fan is personally greeted by England Rugby captain Hartley in the lobby of of the London Marriott Hotel Twickenham before… Continue reading Hartley/Greenwood Front Canterbury’s England Rugby Fan Commitment Prank Prior To 6 Nations

RFU Performance Partner Mitsubishi Motors & Dylan Hartley Launch ‘Volunteer Of The Year’ Awards

January, as rugby interest begins to turn towards the Six Nations, England Rugby’s official performance partner Mitsubishi Motors UK teams up with the RFU to launch the Mitsubishi Motors Volunteer of the Year Awards.   The initiative aims to encourage as many grassroots rugby clubs around England to nominate the volunteers from their clubs to receive… Continue reading RFU Performance Partner Mitsubishi Motors & Dylan Hartley Launch ‘Volunteer Of The Year’ Awards

Mitsubishi Leverages RFU Autumn Matches Via Hartley ‘Intelligent Motion’ Wind Tunnel Skills Challenge

Mitsubishi Motors UK, the Official Performance Partner to England Rugby, leveraged its RFU rights and its ambassador deal with Dylan Hartley to launch its latest ‘Intelligent Motion’ campaign.   The initiative, launched ahead of the upcoming Old Mutual Wealth Series games, was spearheaded by a stunt that saw the auto brand put England Rugby captain… Continue reading Mitsubishi Leverages RFU Autumn Matches Via Hartley ‘Intelligent Motion’ Wind Tunnel Skills Challenge