Seeking to shine the spotlight on the world’s top ranked women’s international rugby union side England, Rugby Football Association (RFU) primary partner O2 rolled out an integrated, multi-channel campaign titled ‘Red Roses: An England Rugby Dream’ ahead of the 2021 Rugby World Cup. Working in harness with creative agency VCCP London and M&C Saatchi… Continue reading O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup
Tag: Rugby Football Union
England Rugby’s ‘Red Roses Dream Team’ Campaign Aims To Ignite Support For Rugby World Cup
The Rugby Football Union (RFU) launched a new multichannel campaign – created by UK-based creative agency MATTA – to boost attention, awareness and support for England’s ‘Red Roses’ around the Women’s Rugby World Cup 2021. The campaign, which launched on 4 October (ahead of the year delayed, 8 October tournament kick off in New… Continue reading England Rugby’s ‘Red Roses Dream Team’ Campaign Aims To Ignite Support For Rugby World Cup
Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
On 10 March, ahead of their Guinness Six Nations game against Ireland on 12 March, England Rugby sponsor O2 demonstrated the power of its 5G network by surprising schoolchildren with a world-first, virtual rugby physical education lesson taught by players Ellis Genge, Jack Nowell and Henry Slade – or at least by their life size… Continue reading Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled ‘Let’s Settle This’. The world’s most popular stout sought to provide ‘strong stand-out on shelf’ with a limited edition packaging initiative which captured and solidified… Continue reading Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign
Umbro revealed new England Rugby home kits for the England men’s and women’s teams for the 2021/22 season on 6 October and promoted the new jerseys through a campaign called ‘It’s Time’. The campaign title referees to the fact that the launch marks the first time in the professional era of the women’s game… Continue reading England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign
England Rugby Launches Japan 2019 ‘Rising Sons’ (& Supplier Canterbury Launches New Kit)
Early July saw England Rugby launch its ‘Rising Sons’ campaign for the Rugby World Cup with the goal of celebrating the intrinsic link between the community and international levels of the game, while apparel partner Canterbury simultaneously launched the team’s Japan 2019 kit. The aim behind ‘Rising Sons’ is to create a player-led campaign… Continue reading England Rugby Launches Japan 2019 ‘Rising Sons’ (& Supplier Canterbury Launches New Kit)
England Rugby Sponsor O2 & Johnnie Wilkinson Launch Rugby’s First ‘Wear The Rose’ Alexa Skill
To leverage the 2018 Autumn international, Rugby Football Union partner O2 teamed up with England rugby legend Jonny Wilkinson to launch a new ‘Skill’ for Alexa-enabled devices – the first ever in rugby. The Alex Skill, which is called ‘Wear the Rose with O2’, launched ahead of England’s opening Quilter International against South Africa.… Continue reading England Rugby Sponsor O2 & Johnnie Wilkinson Launch Rugby’s First ‘Wear The Rose’ Alexa Skill
RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
The end of August saw The RFU and British Airways announce a new partnership that sees the airline become the inaugural ‘principal partner’ to Twickenham Stadium as well as a principal partner and the official airline partner to England Rugby. The deal was activated via PR and social media immediately upon the announcement led by a striking image of… Continue reading RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
England Rugby Links With Virgin Active For ‘Fit For Rugby’ (Digital & Physical) Fitness Programme
Ahead of the start of the Natwest 6 Nations, England Rugby and Virgin Active have teamed up to launched ‘Fit for Rugby’: a rugby inspired fitness programme revolving around an online training hub. The initiative, part of Virgin Active’s new status as the RFU’s official fitness partnership, is aimed at both men and women… Continue reading England Rugby Links With Virgin Active For ‘Fit For Rugby’ (Digital & Physical) Fitness Programme
England Rugby Launches New #InnerWarrior Phase To Boost Grassroots Women’s Rugby Participation
January 2018 saw England Rugby roll out the next phase of its ‘Inner Warrior’ female participation programme. A year on from the launch of the ‘Meet Your Inner Warrior’ initiative aimed at getting more women involved in contact rugby (see case study), the latest wave of work revolves around a ‘New Year, New You’… Continue reading England Rugby Launches New #InnerWarrior Phase To Boost Grassroots Women’s Rugby Participation
Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
In addition to its stadium-led activations (such as hospitality, pitch logos and pitchside LED displays), Old Mutual Wealth rolled out twin campaigns – ‘Pass It On’ (product related) and ‘Kids First’ (grassroots support) – that leveraged its England Rugby rights around the Autumn International Series. ‘Pass It On’ is an advice-led activation spearheaded by… Continue reading Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
England Rugby Kick Off Autumn Series With Integrated ‘Game Of Our Lives’ Rugby Unity Campaign
In the week ahead of the start of Northern Hemisphere rugby’s Autumn Internationals, England Rugby launched a new campaign promoting both the profressional and grassroots game called ‘The Game of Our Lives’. The objective behind the campaign is to unite everyone involved in the sport and to celebrating the people and the stories that… Continue reading England Rugby Kick Off Autumn Series With Integrated ‘Game Of Our Lives’ Rugby Unity Campaign
