February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled ‘Let’s Settle This’. The world’s most popular stout sought to provide ‘strong stand-out on shelf’ with a limited edition packaging initiative which captured and solidified… Continue reading Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
Tag: Scottish Rugby Union
Scottish Rugby Launches #BeThyeBestYou To Encourage More Women To Take Up Rugby
The Scottish Rugby Union (SRU) is leveraging peak rugby interest around the climax of the RBS 6 Nations to launch a new campaign, called ‘Be The Best You’, which aims to highlight the benefits of playing rugby to women and girls. The objective behind the initiative is to change perceptions of women’s rugby and… Continue reading Scottish Rugby Launches #BeThyeBestYou To Encourage More Women To Take Up Rugby
Caledonia Best Launches Scottish Pub ‘Scrum & Have A Try’ Tour/Competition For RBS 6 Nations
Caledonia Best, the official beer of Scottish Rugby, is activating its national team rights around the 2017 RBS 6 Nations with a nationwide match day pub tour and onsite Murrayfield match day experiences. Through this year’s tournament, the beer brand is running a programme of February/March participatory experiences – focusing on fun activities and… Continue reading Caledonia Best Launches Scottish Pub ‘Scrum & Have A Try’ Tour/Competition For RBS 6 Nations
