Ballygowan set out to position its water product as ‘the’ drink that powers Ireland’s leading sportsmen and women by activating its Ireland Rugby Football Union (IRFU) sponsorship during the Guinness 6 Nations with a campaign called ‘Wild Like No Other’. Created in partnership with TBWA\Dublin, the campaign seeks to draws out the parallels and… Continue reading Ballygowan Launch ‘Wild Like No Other’ IRFU Sponsorship Activation During 2023 Six Nations
Tag: Irish Rugby Football Union
Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
The second week of March saw global rugby sportswear brand Canterbury release the first video in a six-part ‘Changing The Game’ film series which shares the stories of a set of trailblazing women in rugby union and leverages spiking interest ahead of the TikTok Six Nations tournament. The films all tell the stories of… Continue reading Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled ‘Let’s Settle This’. The world’s most popular stout sought to provide ‘strong stand-out on shelf’ with a limited edition packaging initiative which captured and solidified… Continue reading Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
‘Team Of Us: Everyone In’ – Vodafone & IRFU
Launched at the start of 2019 immediately ahead of their Six Nations defence and running through to the autumn and World Rugby’s 2019 Rugby World Cup in Japan, the multi-channel and multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone Ireland’s long running ‘Team Of Us’ Ireland Rugby activation as the telco sponsor sought… Continue reading ‘Team Of Us: Everyone In’ – Vodafone & IRFU
‘Ireland’s Ball’ – Vodafone & IRFU
An activation from the IRFU’s principle partner Vodafone, which ran during the lead-up period to the 2019 Rugby World Cup and was based around a unique rugby ball, celebrated the diversity of modern Irish society and linked the fans at home to the players in Japan. Objective In the lead-up to the 2019 Rugby World… Continue reading ‘Ireland’s Ball’ – Vodafone & IRFU
Ahead Of The Rugby World Cup The IRFU Launch A Utility To Help Colour-Blind Fans ‘See Green’
Ahead of World Rugby’s 2019 Rugby World Cup, the Irish Rugby Football Union (IRFU) wanted to ensure as many Irish fans as possible could enjoy the tournament action – including the 5% of the population who suffer from colour vision deficiency (the majority classified as ‘Green Weak’). So the governing body teamed up with agency… Continue reading Ahead Of The Rugby World Cup The IRFU Launch A Utility To Help Colour-Blind Fans ‘See Green’
Geldof Reads Yates In Poignant IRFU RWC 2023 Bid Campaign ‘Ready For The World Part 2’ Film
Mid September saw the launch of the latest wave of the Irish Rugby Football Union (IRFU)’s ongoing ‘Ready For The World’ bid campaign to host the 2023 Rugby World Cup led by a Part II film featuring The Live Aid organiser and Boomtown Rats frontman stars in a poignant video, shot in black and… Continue reading Geldof Reads Yates In Poignant IRFU RWC 2023 Bid Campaign ‘Ready For The World Part 2’ Film
Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
At the core of new IRFU sponsor Aldi’s RBS 6 Nations activation programme is its ‘Kids Rugby Panel’ in a live advertiser funded programming partnership with tournament broadcaster RTE. Objective Aldi Play Rugby is a free initiative developed by the IRFU and supported by Aldi for young people in Ireland. The programme is a fun,… Continue reading Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation
Leveraging RBS 6 Nations fever around of Ireland’s 25 February game against France, shirt sponsor Vodafone produced an advertiser-funded programme (AFP) called ‘Four Days In November’: a documentary about Ireland Rugby’s historic first ever win against New Zealand. To mark the IRFU’s showpiece home game at in the Aviva, RTÉ screened the 52-minute fly-on-the-wall… Continue reading Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation
O’Connell’s Stirring Speech Spearheads Aldi/IRFU’s ‘Play Rugby’ School Health/Excercise Initiative
Ahead of the Autumn internationals, Aldi launch its ‘Play Rugby’ partnership with the Irish Rugby Football Union via an integrated campaign, fronted by former skipper Paul O’Connell, that aims to drive awareness and encourage participation in a brand-backed initiative to get school children more active. With the aim to encourage Irish primary school kids… Continue reading O’Connell’s Stirring Speech Spearheads Aldi/IRFU’s ‘Play Rugby’ School Health/Excercise Initiative
Kit Partner Canterbury’s #CommittedToIreland (& England, Japan & Australia)
Kit supplier Canterbury activated several of its shirt supply sponsorships through an umbrella #CommittedTo big idea that adopts a hub and spoke strategy where #CommitedToRugby sits at the centre and various #CommittedToINSERTCOUNTRYHERE spokes stretch out from the core. This strategy saw several rugby-themed central spots run through the Rugby World Cup such as #CommittedToSpeed,… Continue reading Kit Partner Canterbury’s #CommittedToIreland (& England, Japan & Australia)
Lucozade Sport’s Cheeky #HandsOff ‘Home Nations Only’ RWC Campaign
With two weeks to go before the Rugby World Cup, Lucozade Sport kicks off its tournament-led activation with an integrated, comic campaign welcoming players and fans from around the world, but warning them that Lucozade is ‘Strictly for the Home Nation’s Only’. Whilst not a RWC sponsor, the GSK brand is an official partner… Continue reading Lucozade Sport’s Cheeky #HandsOff ‘Home Nations Only’ RWC Campaign
