An off-beat ‘No Fibre, No Football’ campaign from UEFA EURO 2024 men’s championship official sponsor and DFB premium partner Deutsche Telekom takes a refreshing approach to activating an international football tournament which contrasts how people are and are not able to celebrate football depending on the availability of high-speed internet. Launched in early April, well… Continue reading Eclectic Deutsche Telekom Euro 2024 Spot Highlights Contrasts & Strangeness
Tag: Official Telecoms Partner
Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets
One of the few IOC/IPC global partners to run a comprehensive Winter Olympics and Paralympics activation programme around Beijing 2022 was Samsung with work based around the idea of promoting the power of sport to bringing together the global community in new, innovative ways and to enhance the Olympic/Paralympic experience through its immersive, state-of-the-art technology… Continue reading Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets
Vivo’s UEFA Euro 2020 ‘To Beautiful Moments’ Helps Fans Enjoy Football On & Off The Phone
On 1 June, Vivo, the official smartphone of UEFA Euro 2020, launched its ‘To Beautiful Moments’ integrated activation which aims to help football fans everywhere enjoy the tournament’s beautiful moments on and off the phone. As well as providing passionate experiences to its users, Vivo’s campaign encourages people to be in the moment: whether… Continue reading Vivo’s UEFA Euro 2020 ‘To Beautiful Moments’ Helps Fans Enjoy Football On & Off The Phone
Fortnite Stadium – Verizon & NFL
In February 2021 the National Football League (NFL) restricted the live stadium attendance for its flagship Super Bowl game, so Verizon sought to keep fans connected to their passion through a Super Bowl Stadium 5G experience mash-up within Fortnite which, according to the telco itself, delivered Verizon’s largest sports activation in its history. Territory:… Continue reading Fortnite Stadium – Verizon & NFL
Verizon Leverages NFL Partnership Via 5G Super Bowl Stadium In Fortnite, A Big Game Spot & After Party
A key strand of official NFL telco partner Verizon’s Super Bowl LV activation is the new ‘Verizon 5G Stadium In @Fortnite‘. The initiative saw the telecoms giant team up with a group of Fortnite Creative map builders – Team Beyond – and several NFL stars to create what it believes is ‘the ultimate #SBLV experience for gamers and football fans… Continue reading Verizon Leverages NFL Partnership Via 5G Super Bowl Stadium In Fortnite, A Big Game Spot & After Party
NZ Telco 2degrees’ ‘2nd Chance Charlie’ TV Show Offers Kiwis A Chance Of Super Rugby Greatness
Based on the idea that everyone knows someone who they think deserves a second chance at sporting success, New Zealand telco 2degrees leveraged its sponsorship of the Vodafone Super Rugby through a new reality television series that aims to give five rugby hopefuls a second chance of rugby stardom. The initiative – a partnership… Continue reading NZ Telco 2degrees’ ‘2nd Chance Charlie’ TV Show Offers Kiwis A Chance Of Super Rugby Greatness
‘Team Of Us: Everyone In’ – Vodafone & IRFU
Launched at the start of 2019 immediately ahead of their Six Nations defence and running through to the autumn and World Rugby’s 2019 Rugby World Cup in Japan, the multi-channel and multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone Ireland’s long running ‘Team Of Us’ Ireland Rugby activation as the telco sponsor sought… Continue reading ‘Team Of Us: Everyone In’ – Vodafone & IRFU
‘Ireland’s Ball’ – Vodafone & IRFU
An activation from the IRFU’s principle partner Vodafone, which ran during the lead-up period to the 2019 Rugby World Cup and was based around a unique rugby ball, celebrated the diversity of modern Irish society and linked the fans at home to the players in Japan. Objective In the lead-up to the 2019 Rugby World… Continue reading ‘Ireland’s Ball’ – Vodafone & IRFU
T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Activating around October’s Major League Baseball postseason, MLB telecoms sponsor T-Mobile aims to hit a home run with its #UnlimitedBaseball contest. Linked to its unlimited data T-Mobile ONE offering, this fan-focused competition invites baseball lovers to share just how much they love America’s game. To enter, fans are incentivised to post a video… Continue reading T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
Sony Xperia activated its UEFA Champions League rights around the final via multiple initiatives ranging from an at-final, on-site #MyXperiaSelfie booth and an at-home real fans #ChampionsSofa social feed, to a predictor app and web UEFA Champions League Challenge’ competition and a multi-part online soccer series revolving around the 2016 tournament’s final host city –… Continue reading Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
