A February multi-channel marketing campaign from New Zealand consumer electronics retailer Noel Leeming leverages spiking interest around the Winter Olympics and activates its status as an official sponsor of Team New Zealand. Noel Leeming, an electronics store chain owned by the country’s largest retail conglomerate The Warehouse Group, teamed up with agency TBWA\New Zealand… Continue reading Team NZ Olympic Sponsor Noel Leeming Skates On Into The Winter Olympics With Comic ‘Always Happy To Help’ Campaign
Tag: TBWA New Zealand
ANZ ‘We Do How’ Leverages New Zealand Cricket Tie-Up To Launch New ‘Financial Wellbeing’ Brand Platform
ANZ leveraged its partnership with New Zealand Cricket in late April through a campaign called ‘We Do How’ which launches an integrated initiative demonstrating the bank’s commitment to financial wellbeing The creative promotes ANZ’s new six-step ‘Financial Wellbeing Programme’ available to everyone (not just ANZ customers) at anz.co.nz/financialwellbeing and the campaign will appear on TV,… Continue reading ANZ ‘We Do How’ Leverages New Zealand Cricket Tie-Up To Launch New ‘Financial Wellbeing’ Brand Platform
NZ Telco 2degrees’ ‘2nd Chance Charlie’ TV Show Offers Kiwis A Chance Of Super Rugby Greatness
Based on the idea that everyone knows someone who they think deserves a second chance at sporting success, New Zealand telco 2degrees leveraged its sponsorship of the Vodafone Super Rugby through a new reality television series that aims to give five rugby hopefuls a second chance of rugby stardom. The initiative – a partnership… Continue reading NZ Telco 2degrees’ ‘2nd Chance Charlie’ TV Show Offers Kiwis A Chance Of Super Rugby Greatness
