ANZ leveraged its partnership with New Zealand Cricket in late April through a campaign called ‘We Do How’ which launches an integrated initiative demonstrating the bank’s commitment to financial wellbeing The creative promotes ANZ’s new six-step ‘Financial Wellbeing Programme’ available to everyone (not just ANZ customers) at anz.co.nz/financialwellbeing and the campaign will appear on TV,… Continue reading ANZ ‘We Do How’ Leverages New Zealand Cricket Tie-Up To Launch New ‘Financial Wellbeing’ Brand Platform
Tag: New Zealand Cricket
Crowd Particpation Drives Tui’s ICC World Cup $1m One-Handed Catch Competition
New Zealand beer Tui is activating its ongoing Black Caps partnership and new ICC relationship at the World Cup 2015 with a $1m (NZ) fan prize for anyone in the crowd who makes a clean one-handed catch from a six hit beyond the boundary during the tournament. Launched in the days leading up to… Continue reading Crowd Particpation Drives Tui’s ICC World Cup $1m One-Handed Catch Competition
