The start of October saw mobile telecoms brand and Chelsea FC sponsor Three roll out a football-themed campaign called ‘Football Needs A Big Network’ across sports channels, digital, social and VOD. The activation draws parallels between fandom and mobile networks through a series of ads aimed primarily at football supporters which draw synergies between… Continue reading Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans
Tag: Three
Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents
Three UK united two of its leading partnerships – its front of shirt deal with Chelsea FC and its sponsorship of Channel 4’s Gogglebox – with a player-fronted ident series to promote the return of a new series of Celebrity Gogglebox. The initiative, which combines its leading sports and media tie-ups, rolled out at… Continue reading Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents
Chelsea FC Team Up With Nike (& Three) For ‘It’s A Chelsea Thing’ 2021/22 Season Shirt Launch
Chelsea FC’s 2021/22 season shirt launch campaign took star players Mason Mount, Timo Werner, Hakim Ziyech and Callum Hudson-Odoi alongside Magda Eriksson, Fran Kirby, Pernille Harder and Sam Kerr (and academy players Levi Colwill and Lewis Bate) on a trip back to the 1960s in an art inspired marketing push in harness with kit partner Nike and… Continue reading Chelsea FC Team Up With Nike (& Three) For ‘It’s A Chelsea Thing’ 2021/22 Season Shirt Launch
Chelsea FC & COPA90 Arts & Culture Collaboration ‘Chelsea Creates’ Leverages London Footie Fixtures
The ‘Chelsea Creates’ collaboration between Chelsea FC and COPA90 celebrating and championing some of London’s brightest emerging creative talent culminated on 12 May with the club’s final London Premier League fixture against Arsenal FC. The seven-part creative series, which kicked off in late February and through to May 20201 was showcased via and amplified… Continue reading Chelsea FC & COPA90 Arts & Culture Collaboration ‘Chelsea Creates’ Leverages London Footie Fixtures
Chelsea FC & Shirt Sponsor Three Urge Fans To ‘Support Someone Else’ This Christmas Season
Mid December saw Chelsea FC teamed up with its shirt sponsor ‘Three’ to launch a fresh cause initiative aimed at encourage fans to ‘support someone else’ this Christmas. Leveraging the season of good will, the campaign urges the club’s supporters to take a little time out during the festive season to reach out to… Continue reading Chelsea FC & Shirt Sponsor Three Urge Fans To ‘Support Someone Else’ This Christmas Season
Three’s Chelsea FC Shirt Sponsorship Led By Fan Virtual Jersey Launch In WhatsApp
Three’s debut campaign activating its new Chelsea FC shirt sponsorship was led by a virtual jersey launch in what agency Boys+Girls claimed was the world’s first AR shirt reveal. Developed in harness with the club, kit partner Nike and new Three agency Boys+Girls, the AR shirt launch marked the start of the telco’s club… Continue reading Three’s Chelsea FC Shirt Sponsorship Led By Fan Virtual Jersey Launch In WhatsApp
Chelsea/Nike ‘It’s A Chelsea Thing’ Kit Launch On Same Day As New Shirt Sponsor Three ‘Connect The Game’
On 1 July it was all change in the Chelsea FC dressing room as the west London premier League club and kit supplier Nike launched a campaign called ‘It’s A Chelsea Thing’ to promote the new 20/21 season home strip which was the first to carry the logo of the team’s new front of shirt… Continue reading Chelsea/Nike ‘It’s A Chelsea Thing’ Kit Launch On Same Day As New Shirt Sponsor Three ‘Connect The Game’
NZ Telco 2degrees’ ‘2nd Chance Charlie’ TV Show Offers Kiwis A Chance Of Super Rugby Greatness
Based on the idea that everyone knows someone who they think deserves a second chance at sporting success, New Zealand telco 2degrees leveraged its sponsorship of the Vodafone Super Rugby through a new reality television series that aims to give five rugby hopefuls a second chance of rugby stardom. The initiative – a partnership… Continue reading NZ Telco 2degrees’ ‘2nd Chance Charlie’ TV Show Offers Kiwis A Chance Of Super Rugby Greatness
Three UK Rebrands Store Signage With 3 Lion Emojis & Hosts #ThreeWallBall In England/Russia 2018 Ambush
Mobile carrier Three leveraged the FIFA World Cup with an in-store and digital ambush fronted by a squad of former England stars and centered on the signage rebranding of some of its flagship shops with three lion emojis. The cuddly, animated social media style triple lion emblems, refrencing the England team’s ‘three lions’ nickname and… Continue reading Three UK Rebrands Store Signage With 3 Lion Emojis & Hosts #ThreeWallBall In England/Russia 2018 Ambush
Three Taps Into Irish Football Heritage To Launch Its Euro 2016 #MakeHistory Campaign
Mobile operator and main sponsor of The Football Association of Ireland leans on the Irish Republic’s footie history for the launch of its integrated Euro 2016 national team campaign. The initiative is spearheaded by a TV commercial, developed with agency Boys and Girls (with planning by MediaVest and PM), which also introduces the #MakeHistory… Continue reading Three Taps Into Irish Football Heritage To Launch Its Euro 2016 #MakeHistory Campaign
3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’
In a serious and brave CSR move, Ireland Rugby’s principal partner and shirt sponsor is leveraging its rights around the 2016 RBS 6 Nations tournament by giving homeless charity Focus Ireland a €1million marketing campaign called ‘Let’s All Tackle Homelessness’. The mobile telecoms business aims to ‘harness the goodwill, enthusiasm and passion of rugby… Continue reading 3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’
Three’s Integrated Ireland Rugby #AllItTakes Work Is Built On Desire & Dedication
In the days leading up to Ireland’s crucial Six Nations match against England, team sponsor Three rolled out a new campaign, ‘All It Takes Is Everything’, that aims to give fans a visually compelling insight into the dedication, sacrifice and commitment needed to play international rugby for Ireland. Three, the shirt sponsor of the… Continue reading Three’s Integrated Ireland Rugby #AllItTakes Work Is Built On Desire & Dedication
