April saw sponsor KFC team up with Auckland Transport (AT) to launch a branded ‘The Gravy Train’ to take Kiwi Blues fans from Britomart Station to Eden Park for Super Rugby games. The Gravy Train is the fast food giant’s first themed train delivery service and it activates the quick service chain’s partnership with Auckland’s… Continue reading KFC Wraps ‘The Gravy Train’ To Eden Park For Blues Fan Journeys On Super Rugby Game Days
Tag: MediaWorks
NZ Telco 2degrees’ ‘2nd Chance Charlie’ TV Show Offers Kiwis A Chance Of Super Rugby Greatness
Based on the idea that everyone knows someone who they think deserves a second chance at sporting success, New Zealand telco 2degrees leveraged its sponsorship of the Vodafone Super Rugby through a new reality television series that aims to give five rugby hopefuls a second chance of rugby stardom. The initiative – a partnership… Continue reading NZ Telco 2degrees’ ‘2nd Chance Charlie’ TV Show Offers Kiwis A Chance Of Super Rugby Greatness
