Chelsea FC front-of-shirt sponsor Three teamed up with charity Samaritans in April for an in-stadium and player ambassador initiative aimed at getting fans to talk more openly about mental health titled ‘Talk More Than Football’. The non-profit, cause campaign saw the telco and charity link up with a team of Chelsea legends – including… Continue reading Three, Samaritans & Chelsea FC Link On Stadium Takeover To Get Fans To Talk About Mental Health
Tag: Wonderhood Studios
Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans
The start of October saw mobile telecoms brand and Chelsea FC sponsor Three roll out a football-themed campaign called ‘Football Needs A Big Network’ across sports channels, digital, social and VOD. The activation draws parallels between fandom and mobile networks through a series of ads aimed primarily at football supporters which draw synergies between… Continue reading Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans
Cristiano Ronaldo Fronts Online Sports Platform LiveScore’s First Action-Fuelled TV Spot
The online sports media platform LiveScore launched its first ever television commercial and its biggest brand campaign to date in early August called ‘More Than A Score’ which stars brand ambassador Cristiano Ronaldo. The ad’s narrative transports viewers into the heart of the action and explores the meaning and emotions for fans as Cristiano… Continue reading Cristiano Ronaldo Fronts Online Sports Platform LiveScore’s First Action-Fuelled TV Spot
Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
A mid-June digital out-of-home campaign from London’s Migration Museum leveraged UEFA Euro 2020 real-time results and aimed to shape fan conversation and show the positive impact of immigration on the sport. Titled ‘Football Moves People’ and created by Wonderhood Studios, the work ran nationwide across UK pub screens, outdoor sites, digital and social media… Continue reading Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents
Three UK united two of its leading partnerships – its front of shirt deal with Chelsea FC and its sponsorship of Channel 4’s Gogglebox – with a player-fronted ident series to promote the return of a new series of Celebrity Gogglebox. The initiative, which combines its leading sports and media tie-ups, rolled out at… Continue reading Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents
