Football superstars and brand ambassadors Lionel Messi and Cristiano Ronaldo front a classic, cerebral, chess-themed, photography-led ‘Victory Is A State Of Mind’ campaign for Louis Vuitton activating its FIFA partnership leveraging Qatar 2022. The campaign is built around imagery shot by American portrait photography legend Annie Leibovitz which focuses on the two soccer rivals… Continue reading Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
Tag: Cristiano Ronaldo
SPORTbible Welcomes Ronaldo’s Return To Man Utd By Mimicking Rival City’s Famous Carlos Tevez Billboard
Social sports publisher SPORTbible marked Cristiano Ronaldo’s move back to Manchester United with a giant billboard in Manchester Piccadilly train station aping the creative approach and copy of rival Manchester City’s infamous 2009 Carlos Tevez poster. The outdoor poster ran in United’s signature red, showed Ronaldo celebrating and carried the simple copy line ‘Welcome… Continue reading SPORTbible Welcomes Ronaldo’s Return To Man Utd By Mimicking Rival City’s Famous Carlos Tevez Billboard
Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
Nike honoured athlete ambassador Cristiano Ronaldo’s latest career milestones through a multi-strand ‘Greatness Starts With A Goal’ campaign which spanned social media content and the renovation of a community football pitch on the island of Madeira where the Portuguese soccer star was born 36 years ago. Marking the Portugal skipper’s new status as the… Continue reading Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
Cristiano Ronaldo Fronts Online Sports Platform LiveScore’s First Action-Fuelled TV Spot
The online sports media platform LiveScore launched its first ever television commercial and its biggest brand campaign to date in early August called ‘More Than A Score’ which stars brand ambassador Cristiano Ronaldo. The ad’s narrative transports viewers into the heart of the action and explores the meaning and emotions for fans as Cristiano… Continue reading Cristiano Ronaldo Fronts Online Sports Platform LiveScore’s First Action-Fuelled TV Spot
(Ridiculous) Ronaldo Shopee Spot Sees Soccer Star Show Silly Dance Moves
Singapore-based e-commerce platform Shopee has signed up Portuguese and Juventus super star Cristiano Ronaldo as its new athlete ambassador and has rolled out a new endorser fronted, integrated campaign ahead of its annual 9.9 Super Shopping Day. The campaign’s objective is to use Ronaldo’s star power to engage with fans through livestreaming on Shopee’s… Continue reading (Ridiculous) Ronaldo Shopee Spot Sees Soccer Star Show Silly Dance Moves
Nike OOH Stadium Poster Asks Cristiano Ronaldo ‘What Have You Done For Us Lately?’
For the end of August new season kick-off, a giant city-specific billboard was erected on the side of Juventus’ stadium asking new star striker Christiano Ronaldo ‘What Have You Done For Us Lately?’ The out-of-home poster, created by Wieden & Kennedy Amsterdam, was erected on the side of the super star’s new club stadium… Continue reading Nike OOH Stadium Poster Asks Cristiano Ronaldo ‘What Have You Done For Us Lately?’
Cristiano Ronaldo Fronts Nike’s Player Led Responsive Micro-Campaigns Leveraging Russia 2018 On-Pitch Action
Led by “RonalDO & RonalDON’T”, Nike is deploying a series of endorser-focused, event-specific responsive ‘Believe…Featuring’ micro-campaigns leveraging player specific Russia 2018 on-pitch actions. The social phase combines animated content recreating career defining on-pitch events with matching interview pieces with the player discussing their approach to these key pressure moments. This strand of the… Continue reading Cristiano Ronaldo Fronts Nike’s Player Led Responsive Micro-Campaigns Leveraging Russia 2018 On-Pitch Action
