Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse

Days ahead of the 2023 Playoffs, the NFL’s official soup brand Campbell’s Chunky launched the ‘Chunky FuelUp Tournament’: a cross-branded, multi-player, football-themed, branded gaming activation taking place within Fortnite.   The activation, an extension of Campbell’s long-running stint as the ‘Official Soup Sponsor of the NFL’, is a branded virtual gaming experience hosted inside ‘Fortnite… Continue reading Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse

(Ridiculous) Ronaldo Shopee Spot Sees Soccer Star Show Silly Dance Moves

Singapore-based e-commerce platform Shopee has signed up Portuguese and Juventus super star Cristiano Ronaldo as its new athlete ambassador and has rolled out a new endorser fronted, integrated campaign ahead of its annual 9.9 Super Shopping Day.   The campaign’s objective is to use Ronaldo’s star power to engage with fans through livestreaming on Shopee’s… Continue reading (Ridiculous) Ronaldo Shopee Spot Sees Soccer Star Show Silly Dance Moves