The last week of December saw Liverpool FC and sponsor NH Foods team up with Michelin starred chef Marcus Wareing to roll out the second round of its ‘Cooking With Champions’ social video series. Following the social media success of the previous ‘Cooking with Champions’ campaign in August 2020, the club and sponsor… Continue reading Liverpool, NH Foods & Wareing Link On ‘Cooking With Champions 2’ Player Cook-Off Challenge
Tag: South East Asia
Virtual Influencer Maya Spearheads Puma’s South East Asia Social Campaign for Future Rider
Maya isn’t real. She’s just a computer-generated model created specifically to be a virtual influencer. View this post on Instagram Hi I’m Maya. My database is loaded and I’ve chosen Southeast Asia as my co-op. Will you show me the way? Post a picture of yourself on IG or IG stories and tag me… Continue reading Virtual Influencer Maya Spearheads Puma’s South East Asia Social Campaign for Future Rider
Puma Singapore Uses Instagram AR Face Filters To Drive Store Footfall In ‘Meet The #PUMASOFSG’
#PUMANSOFSG, a discount offer incentivised social campaign which sets out to drive increased footfall to Puma’s 10 flagship shops in Singapore, sees the brand team up with a group of local influencers to launch a series of social videos using Instagram’s new AR face filters. Created by agency UltraSuperNew Singapore with the objective of… Continue reading Puma Singapore Uses Instagram AR Face Filters To Drive Store Footfall In ‘Meet The #PUMASOFSG’
(Ridiculous) Ronaldo Shopee Spot Sees Soccer Star Show Silly Dance Moves
Singapore-based e-commerce platform Shopee has signed up Portuguese and Juventus super star Cristiano Ronaldo as its new athlete ambassador and has rolled out a new endorser fronted, integrated campaign ahead of its annual 9.9 Super Shopping Day. The campaign’s objective is to use Ronaldo’s star power to engage with fans through livestreaming on Shopee’s… Continue reading (Ridiculous) Ronaldo Shopee Spot Sees Soccer Star Show Silly Dance Moves
La Liga Promotes 2019/20 Spanish Season Kick Off Via TikTok In-App Challenge
To promote the start of new Spanish football season, La Liga Santander tapped short-form video content platform TikTok to promote the 16 August kick off through a global in-app challenge. The campaign enabled TikTok users in 40 countries – with a particularly focus across South east Asia – to take part in the app based challenge… Continue reading La Liga Promotes 2019/20 Spanish Season Kick Off Via TikTok In-App Challenge
AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
