Canadian supermarket brand IGA, a chain of independent grocers supplied by Sobeys (owned by Canadian grocery giant Empire) which franchises the name teamed up with agency Sid Lee to celebrates IGA’s sponsorship of Team Canada at the 2022 Beijing Olympics. The activation is spearheaded by a hero film called ‘The Athlete’: an animated spot… Continue reading IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes
Tag: Recipes
Quorn Teams Up With A Trio Of Liverpool Players For Plant-Based ‘Red Recipes’ Video
On 11 May Liverpool FC partner Quorn released an online video features Reds trio Naby Keita, Ben Davies and Kostas Tsimikas exploring plant-based food recipes along with the club’s Head of Nutrition Mona Nemmer. The activation, sees the three players cook three different recipes using Quorn products whilst exploring and explaining the nutrition and… Continue reading Quorn Teams Up With A Trio Of Liverpool Players For Plant-Based ‘Red Recipes’ Video
AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
