Canadian supermarket brand IGA, a chain of independent grocers supplied by Sobeys (owned by Canadian grocery giant Empire) which franchises the name teamed up with agency Sid Lee to celebrates IGA’s sponsorship of Team Canada at the 2022 Beijing Olympics. The activation is spearheaded by a hero film called ‘The Athlete’: an animated spot… Continue reading IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes
Tag: Grocer
Aldi Marks Olympic ‘One Year Countdown’ With Team GB #ChamioningTheGreat
One of many Olympic Games commercial partners activating around the one year to go until the start of Rio 2016, discount grocer Aldi ramps up its Team GB sponsorship with a countdown campaign and a new web TV channel showing just what British Olympians eat. As the German-based supermarket aims to strengthen its British… Continue reading Aldi Marks Olympic ‘One Year Countdown’ With Team GB #ChamioningTheGreat
