Kia leveraged its Australian Open partnership and its ambassador alliance with Rafael Nadal ahead of the 2021 tournament through a global, participatory and initiative called ‘Make Your Move’ which it describes as ‘the world’s most innovative tennis rally’. To celebrate 20 years of partnership with the year’s first Grand Slam, the ‘Make Your Move’… Continue reading Rafael Nadal Fronts Kia’s Australian Open ‘Make Your Move’ Global Social Tennis Rally
Tag: Particaption
Lucozade Sport Supports England Lionesses Via On-Bottle & A Three Lions/ Lionesses Anthem Rewrite
Lucozade Sport launched a multi-strand activation leveraging its sponsorship of the England Womens Team ahead of the FIFA World Cup that includes an on bottle promotion and which is led by a rewrite of the famous ‘Three Lions’ anthem. The brand, which is the official sports drinks and hydration partner of the England women’s… Continue reading Lucozade Sport Supports England Lionesses Via On-Bottle & A Three Lions/ Lionesses Anthem Rewrite
AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
NatWest’s Diversity Led #NoBoundaries Cricket Campaign Launches Its New ECB Partnership
NatWest has further extended its long running association with cricket by becoming a principal partner of the England And Wales cricket Board (ECB) and is celebrating its latest alliance in the sport with a campaign focused on diversity called ‘Cricket Has No Boundaries’. The RBS owned bank, which believes that ‘pride’ is now returning… Continue reading NatWest’s Diversity Led #NoBoundaries Cricket Campaign Launches Its New ECB Partnership
