At the start of June, Pringles launched an integrated pan-European campaign to leverage spiking excitement around UEFA Euro 2020 which aims to put the ‘playful’ back into football after last season’s setbacks called ‘Keeping Football Fun’. The ‘Keeping Football Fun’ campaign, created by Grey London, comprises multiple assets including TV and VOD, social films,… Continue reading Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
Tag: Grey London
Lucozade Sport Supports England Lionesses Via On-Bottle & A Three Lions/ Lionesses Anthem Rewrite
Lucozade Sport launched a multi-strand activation leveraging its sponsorship of the England Womens Team ahead of the FIFA World Cup that includes an on bottle promotion and which is led by a rewrite of the famous ‘Three Lions’ anthem. The brand, which is the official sports drinks and hydration partner of the England women’s… Continue reading Lucozade Sport Supports England Lionesses Via On-Bottle & A Three Lions/ Lionesses Anthem Rewrite
AJ Inspires Teen To Follow His Dreams In Lucozade Sport’s ‘The Next Move’ Debut Documentary
Lucozade Sport’s first ever documentary tells the story of a young Londoner meeting his hero, Anthony Joshua, in a story about the power of coaching. The Suntory owned sports drinks’ first long-form film, called ‘The Next Move’, was launched 10 days ahead of Joshua’s Wembley fight against Alexander Povetkin. The nine-minute brand documentary… Continue reading AJ Inspires Teen To Follow His Dreams In Lucozade Sport’s ‘The Next Move’ Debut Documentary
Gillette Activates Lions Link (& Leverages RBS 6 Nations Excitement) Via North-fronted ‘The Honest Player’ Short Film
To activate its partnership with the British & Irish Lion and leverage wider rugby interest around the 6 Nations Gillette launches a short film featuring Lions and Wales star George North called ‘The Honest Player’. The campaign focuses on the vital importance of preparation and precision – common values shared by Gillette, the Lions… Continue reading Gillette Activates Lions Link (& Leverages RBS 6 Nations Excitement) Via North-fronted ‘The Honest Player’ Short Film
Häagen-Dazs #LoseYourself Wimbledon Activation Turns Attention From Courts To Crowds
The official ice cream of Wimbledon 2016 is activating its rights to the tennis tournament with a £2.5m #LoseYourself campaign that turns the lens away from the on-court action towards the fans in the crowd. The brand is working with renown street photographer Adam Katz Sinding on an image-led campaign capturing tennis lovers at… Continue reading Häagen-Dazs #LoseYourself Wimbledon Activation Turns Attention From Courts To Crowds
