To activate its partnership with the British & Irish Lion and leverage wider rugby interest around the 6 Nations Gillette launches a short film featuring Lions and Wales star George North called ‘The Honest Player’. The campaign focuses on the vital importance of preparation and precision – common values shared by Gillette, the Lions… Continue reading Gillette Activates Lions Link (& Leverages RBS 6 Nations Excitement) Via North-fronted ‘The Honest Player’ Short Film
Tag: George North
Dove Men+Care Extends #ScrumTogether To RWC
Skincare brand Dove Men+Care is rolling out a Rugby World Cup phase of its ongoing #ScrumTogether campaign with multiple strands spanning films, media partnerships and a social media ticket giveaway which all drive home the brand’s key message – ‘Care Makes A Man Stronger’. This multi-platform activation leverages the brand’s official rugby partnerships. … Continue reading Dove Men+Care Extends #ScrumTogether To RWC
