To harness the excitement in the weeks before the start of Major League Baseball’s regular season, the MLB and its official cap partner New Era launched #CapsOn – an integrated, participatory campaign that aims to generate pre-season anticipation and excitement. The initiative, which spans TV spots, social media and in-store work, aims to encourage… Continue reading MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day
Tag: Vine
NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia
In February top US auto racing property NASCAR and one of its flagship events Daytona 500 teamed up to create a live social activation in the form of the first-ever ‘Hashtag 500’ – a Twitter race among fans that rewarded winners with memorabilia from the NASCAR Sprint Cup Series race. The campaign, developed by… Continue reading NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia
NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans
The NBA gears up for the new season with a fresh multi-media campaign – ‘This Is Why We Play’ – uniting current super stars, legendary players, big name coaches, fans and schoolyard ballers to target both core and casual fans and capture the emotions behind basketball’s universal appeal. Launched two weeks ahead of the… Continue reading NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans
Dove Men+Care Extends #ScrumTogether To RWC
Skincare brand Dove Men+Care is rolling out a Rugby World Cup phase of its ongoing #ScrumTogether campaign with multiple strands spanning films, media partnerships and a social media ticket giveaway which all drive home the brand’s key message – ‘Care Makes A Man Stronger’. This multi-platform activation leverages the brand’s official rugby partnerships. … Continue reading Dove Men+Care Extends #ScrumTogether To RWC
Mercedes’ Fan-Created Facebook ‘Fan Reaction’ US Open Competition
Mercedes-Benz, the official vehicle of the US Open, is encouraging tennis lovers to capture and share their shot reactions for a competition to win VIP tournament seats in the brand’s luxury suite or a tennis experience with ambassador Roger Federer. The campaign, launched on the Mercedes-Benz USA Facebook page, can be entered simply by… Continue reading Mercedes’ Fan-Created Facebook ‘Fan Reaction’ US Open Competition
Is Integrated Adidas/ManUtd #BreakExpectations The Best/Biggest Kit Launch?
Part of football’s rapid commercialisation, apparel partners are becoming more adventurous, extreme and extravagant with their kit marketing and Adidas’ launch campaign for the new Manchester United kit are arguably the most comprehensive shirt launch campaign ever. The breadth and depth of the activation doesn’t come as a surprise after Adidas’ world-record £750m deal… Continue reading Is Integrated Adidas/ManUtd #BreakExpectations The Best/Biggest Kit Launch?
Olympique Lyonnais Rolls Out ‘Magical’ Vine-Led Kit Launch
Lyon’s latest kit launch for its new 2015/16 strip is simply magical – at least that’s what the launch campaign’s series of Vines would suggest. The French side and its kit supplier Adidas have rolled out a subtle launch campaign led by a set of short films – each a quick video snippet featuring… Continue reading Olympique Lyonnais Rolls Out ‘Magical’ Vine-Led Kit Launch
New Balance ‘Black Out Squad’ Blends Amateur Ambassadors & Pro Endorsers For Football Push
The summer New Balance is rolling out a major initiative (bridging from running to football) by cementing its ties with grassroots footballers in order to stand out from rival ‘hyperstylised’ brands led by its Blackout Squad’. The approach to the new push is to blend posts from amateur players with content featuring professional stars… Continue reading New Balance ‘Black Out Squad’ Blends Amateur Ambassadors & Pro Endorsers For Football Push
HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
HTC, the official sponsor of both UEFA’s Champions League and Europa League, ran a series of low latency short form film animations to commemorate the final of this year’s Champions League Final. The series of Vines promoted not just the telco’s tournament rights, but also its limited edition, 24-carat gold HTC One M9 handset… Continue reading HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
MLB Launches Season-Long, Real-Time ‘#This Is Baseball’ For 2015 Opening Day
Major League Baseball’s season-long 2015 campaign – ‘This Is Baseball’ (or simply #This) – takes a real-time approach and already features hundreds of content pieces offering an up-close and behind-the-scenes look at the players, managers and fans. The campaign, which is the debut effort by new MLB agency Anomaly, plays on the widely used… Continue reading MLB Launches Season-Long, Real-Time ‘#This Is Baseball’ For 2015 Opening Day
Three’s Integrated Ireland Rugby #AllItTakes Work Is Built On Desire & Dedication
In the days leading up to Ireland’s crucial Six Nations match against England, team sponsor Three rolled out a new campaign, ‘All It Takes Is Everything’, that aims to give fans a visually compelling insight into the dedication, sacrifice and commitment needed to play international rugby for Ireland. Three, the shirt sponsor of the… Continue reading Three’s Integrated Ireland Rugby #AllItTakes Work Is Built On Desire & Dedication
NHL Embraces Fan-Created #IsItOctoberYet Campaign
#IsItOctoberYet is a fan-generated hashtag that rapidly became a rallying cry for hockey fans everywhere awaiting the puck to drop on a new 2014/15 season. It spread from a Twitter trend to a consumer creative movement. Hockey lovers created their own online films, of varying quality, and shared them across YouTube … Continue reading NHL Embraces Fan-Created #IsItOctoberYet Campaign
