UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that activated its RFU partnership as the 2023 Rugby World Cup kicked off. Offering a French twist on its long running ‘Wear The Rose’ platform, the… Continue reading O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’
Tag: Courtney Lawes
England Rugby Sponsor Mitsubishi Launches Film Focusing Smart Thinking & Player Preparation
The latest activation phase of Mitsubishi Motors’ Rugby partnership revolves around a film exploring how England Rugby players prepare for games with a focus on smart on-field decision making. The spot from the RFU’s Official Performance Partner features current forward stars Maro Itoje, Courtney Lawes and Mako Vunipola and it aims to showcase some… Continue reading England Rugby Sponsor Mitsubishi Launches Film Focusing Smart Thinking & Player Preparation
Dove Men+Care Extends #ScrumTogether To RWC
Skincare brand Dove Men+Care is rolling out a Rugby World Cup phase of its ongoing #ScrumTogether campaign with multiple strands spanning films, media partnerships and a social media ticket giveaway which all drive home the brand’s key message – ‘Care Makes A Man Stronger’. This multi-platform activation leverages the brand’s official rugby partnerships. … Continue reading Dove Men+Care Extends #ScrumTogether To RWC
O2’s England #RugbyMums Mother’s Day Campaign
O2 added a real-time strand to its wider England Rugby activation with a #RugbyMums initiative revolving around the England versus Italy 6 Nations match which took place on Mother’s Day. This campaign, which predominantly harnessed Twitter and YouTube and then connected to a live matchday experience, saw the England team and shirt sponsor encourage… Continue reading O2’s England #RugbyMums Mother’s Day Campaign
