A new digitally led campaign called ‘It’s On You’ from Adidas India aims to persuade non-runners to start – particularly women who haven’t run before. But instead of concentrating on emotionally and functionally compelling reasons to start running (eg health and wellness, or peace of mind and sleep benefits), the wwork is based on… Continue reading Adidas India’s #ItsOnYou Offers (Women) A Million Reasons To Start Running Beginning With Themselves
Tag: Webfilm
Betsafe Leverages Man City & Saracens Alliances For ‘Overcome The Odds’ Video Series
A new campaign from Betsafe, called ‘Ovecome The Odds’, pits football against rugby as it aims to establish once and for all which sport involves greater skill. This video content series leverages the betting brand’s partnerships with Manchester City FC and Saracens RFC and features several players from both clubs. The videos see… Continue reading Betsafe Leverages Man City & Saracens Alliances For ‘Overcome The Odds’ Video Series
FFA’s Integrated ‘You Gotta Have A Team’ Launches A-League Season & targets New Young Fans
As the new Hyundai A-League season gets under way with 60,000 fans preparing for the Sydney derby, the Football Federation Australia (FFA) launches a major new multi-channel campaign, ‘You Gotta Have A Team’, that aims to both promote the new A-League season on television and social media networks and to turn the nation’s young football… Continue reading FFA’s Integrated ‘You Gotta Have A Team’ Launches A-League Season & targets New Young Fans
Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
The Australian Paralympic Committee (APC)’s own core campaign for Rio 2016, ‘Believe And Together We Are Invincible’ is running across multiple platforms (linked via the hashtag #WeBelieve) aims to generate excitement, team support and funding. The campaign, developed by agency MercerBell Sydney (who developed the creative and donated comms & website development), echoes the… Continue reading Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
William Hill Activates Australian Open Rights With Colour Code Rival Attack Differentiation Ad
Fronting its rights as the official betting partner of the Australian Open 2016, bookie William Hill’s campaign is fronted by a TV spot that directly takes on its competitors and aims to differentiate itself as the best betting company. Rolling out on 17 January the day before the start of the tournament, the 30-second… Continue reading William Hill Activates Australian Open Rights With Colour Code Rival Attack Differentiation Ad
All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
At the core of the New Zealand Rugby Union’s Rugby World Cup 2015 strategy was its content-led, social media focused ‘We Belong’ campaign. Much of the content itself was a mix of Kiwi culture, insider access to the team, everyman player positioning, everyday life visits and experiences, as well as simple, striking digital design.… Continue reading All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Leveraging interest during a Rugby World Cup year, Aer Lingus first announced its partnership with the Irish Rugby Football Union on 30 April and trumpeted the new deal by painting a couple of short haul Airbus 320s in an IRFU livery. Then as the tournament approached in August saw the Irish flag carrier upped… Continue reading Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Paddy Power’s RWC ‘Big Game Hunter’ Ambush Led By US Dentist Spoof
Ever the controversial marketer, Paddy Power is promoting its rugby betting markets with a bizarre spoof campaign that connects two unlikely and unconnected stories: the US dentist who slaughtered Cecil The Lion in Zimbabwe and the Rugby World Cup. Led by YouTube videos, the concept of this Walter Palmer parody (played, of course, by… Continue reading Paddy Power’s RWC ‘Big Game Hunter’ Ambush Led By US Dentist Spoof
Lucozade Sport’s Cheeky #HandsOff ‘Home Nations Only’ RWC Campaign
With two weeks to go before the Rugby World Cup, Lucozade Sport kicks off its tournament-led activation with an integrated, comic campaign welcoming players and fans from around the world, but warning them that Lucozade is ‘Strictly for the Home Nation’s Only’. Whilst not a RWC sponsor, the GSK brand is an official partner… Continue reading Lucozade Sport’s Cheeky #HandsOff ‘Home Nations Only’ RWC Campaign
ROC’s ‘Christiano Ronaldo In Disguise’ Madrid Square Stunt Goes Viral
Disguised with moustache, beard and fat suit, ROC dressed soccer superstar Cristiano Ronaldo like a scruffy tramp for a secret stunt in a Madrid plaza for a viral promoting its latest fashion headphones brand. The spot follows the undercover striker – the most famous man in Madrid – trying to impress the public by kicking and… Continue reading ROC’s ‘Christiano Ronaldo In Disguise’ Madrid Square Stunt Goes Viral
Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
Sledging is something of an Ashes tradition and, for Australians, sledging the poms is seen as a cross between a privilege and an art form for cricketers wearing the baggy green. Little wonder then that the social media led Ashes campaign from Sportsbet.com.au aims to offer Australians the chance to mock the English from… Continue reading Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Australian wine brand Hardys is leveraging its sponsorship of the England Cricket Team through a £4m consumer marketing campaign – spanning TV idents, ambassador activity and digital/social content – built around Anglo/Australian Ashes rivalry and its own corporate origins. The brand’s early 2015 activity was led by a ‘100 Days To Go’ online spot… Continue reading Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
