Microsoft has enlisted ‘Sam and Mattie’ to host their coverage of the Special Olympics World Games in a lead activation strand based around a series of online vlogs. These young Rhode Island filmmakers (and best friends) travel to Los Angeles to meet and interview athletes, coaches, and supporters all aiming to achieve their personal… Continue reading Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog
Tag: Webfilm
‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign
The Sun has launched its Dream Team fantasy football campaign for the new Premier League season with creative based around the theme of fan betrayal as supporters choose players from arch rival teams for their fantasy squads. The campaign from the News UK owned tabloid plays on the idea that it is a betrayal… Continue reading ‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign
Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
A carefully crafted ‘Greatest Moments’ Sky Sports commercial sees Thierry Henry takes football fans on a journey through Premier League history in the broadcaster’s new 2015/16 season promotional campaign. Viewers can relive the league’s highlights through a neatly edited spot that uses 23 years of archive of football footage as Henry aims to demonstrate… Continue reading Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
Corona’s Summer Spotify Tie-In For Its Brand-Owned ‘SunSets’ Music Festivals
Corona has allied with Spotify to promote its branded music festival series – Corona SunSets – with a competition offering listeners of the streaming service a chance to win an August trip to its Spanish music event in Ibiza. Music lovers and beers drinkers visiting the campaign’s Corona’s SunSet hub on Spotify and who… Continue reading Corona’s Summer Spotify Tie-In For Its Brand-Owned ‘SunSets’ Music Festivals
MasterCard Open Activity Led By #HatsOffToTom Watson Tribute
MasterCard’s multi-strand activation around The Open Championships is led by an integrated salute to golf legend and brand ambassador Tom Watson – winner of no less than five claret jugs. This #HatsOffToTom phase of the payments giant’s Open activity trumpets his legacy as the 2015 Open marks the iconic golfer’s retirement (and aims to… Continue reading MasterCard Open Activity Led By #HatsOffToTom Watson Tribute
Alpecin Drops ‘Doping For Hair’ For Team Giant-Alpecin Tour Ads
Shampoo brand Alpecin has quietly (and unsurprisingly) dropped its ‘Doping For Your Hair’ tagline from its latest multi-market TV commercials for its C1 caffeine shampoo as it refocuses its activity around its Team Giant-Alpecin sponsorship during the Tour De France. Obviously, the mention of the term ‘doping’ in its previous TV spots is entirely… Continue reading Alpecin Drops ‘Doping For Hair’ For Team Giant-Alpecin Tour Ads
NBC Sports’ Long Form ‘Face To Face With The Stanley Cup’ NHL Final Promo
NBC Sports is promoting its coverage of the 2015 NHL Stanley Cup with a spot showing just what happens when unsuspecting hockey fans come face-to-face with the Stanley Cup trophy. The reactions range from excitement and delight, stunned shock, jaw-dropping awe and even a few tears. This powerful fan-reaction film, narrated by Hollywood… Continue reading NBC Sports’ Long Form ‘Face To Face With The Stanley Cup’ NHL Final Promo
‘Goodyear Gives Back’ Rallies NASCAR Fans To Support The Troops
Over Memorial Weekend, tire and rubber giant Goodyear leverages its NASCAR rights to generate support for the US military through its Goodyear Gives Back initiative – a multi-platform charitable programme benefiting the charity Support Our Troops. The most visible part of the program, running over the Memorial Weekend races at the Charlotte Motor Speedway,… Continue reading ‘Goodyear Gives Back’ Rallies NASCAR Fans To Support The Troops
Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Nike continues to roll out assets in its largest women’s initiative ever – Better For It – led by an ‘Inner Thoughts’ central TV commercial capturing the inner dialogue of a women stuck behind a row of models in a spin class, a runner through a half marathon and a beginner yogi. The… Continue reading Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’
Adidas has partnered with Marvel to introduce a new footwear and apparel range inspired by three superheroes from the entertainment studio’s latest movie ‘Avengers: Age of Ultron’ The adidas Avengers collection is available from April to coincide with the film’s own release and is part of a collaboration between the sportswear giant and the… Continue reading Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’
RWC Sponsor MasterCard Retires PIN ‘2003’ As England Salute & Safety Measure
Rugby World Cup worldwide partner MasterCard, ahead of the England 2015 tournament in September, has announced that it has retired the PIN number ‘2003’. To help leverage interest in the competition, to salute England’s previous trophy triumph and to ensure the continued safety of fan finances, the payments giant has sset aside the electronic… Continue reading RWC Sponsor MasterCard Retires PIN ‘2003’ As England Salute & Safety Measure
Embroidered Tapestry Fronts Royal Ascot’s ‘Like Nowhere Else’ Campaign
History and tradition are key pillars in the positioning of British horse racing and to celebrate its history the creative for the Royal Ascot 2015 Festival promotional campaign, called ‘Like Nowhere Else’, is built on a specially commissioned tapestry. The handcrafted embroidery celebrates the heritage of the self-styled ‘world’s most famous racecourse’. ‘Like… Continue reading Embroidered Tapestry Fronts Royal Ascot’s ‘Like Nowhere Else’ Campaign
