The ‘Universal Health Wear’ campaign from Swedish sportswear brand Craft committed the company to offering Americans 10.7% off a dedicated collection until the USA introduces universal healthcare. The campaign and offer applies to a bespoke line of hoodies, shorts and T-shirts which are all available to Americans with a 10.7% discount – the same amount… Continue reading Swedish Sports Brand Offers American Customers A ‘Universal Health Wear’ Discount Until US Has Universal Healthcare
Tag: Craft
Hyundai’s Craft Led, Consumer Created ‘Caravan Of The National Team’ Backs Spain At The FIFA World Cup
Hyundai, both an official FIFA partner and also an official sponsor of the Spanish national squad, rolled out a collaborative competition to spearhead its Spnaish activation via an eclectic, craft centred campaign called ‘La Caravana de la Afición’ (The Caravan of the Supporters). The initiative, which was run in collaboration with the national newspaper… Continue reading Hyundai’s Craft Led, Consumer Created ‘Caravan Of The National Team’ Backs Spain At The FIFA World Cup
Embroidered Tapestry Fronts Royal Ascot’s ‘Like Nowhere Else’ Campaign
History and tradition are key pillars in the positioning of British horse racing and to celebrate its history the creative for the Royal Ascot 2015 Festival promotional campaign, called ‘Like Nowhere Else’, is built on a specially commissioned tapestry. The handcrafted embroidery celebrates the heritage of the self-styled ‘world’s most famous racecourse’. ‘Like… Continue reading Embroidered Tapestry Fronts Royal Ascot’s ‘Like Nowhere Else’ Campaign
