An innovative, integrated Autumn 2021 campaign in Spain saw telecoms newcomer Finetwork activate its partnership with the Spanish national football team to leverage the climax of UEFA Nations Cup via an integrated initiative which began with a press conference mobile number stunt by manager Luis Enrique and then expanded through a through-the-line campaign incentivised via… Continue reading Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)
Tag: Spanish National Team
Hyundai’s Craft Led, Consumer Created ‘Caravan Of The National Team’ Backs Spain At The FIFA World Cup
Hyundai, both an official FIFA partner and also an official sponsor of the Spanish national squad, rolled out a collaborative competition to spearhead its Spnaish activation via an eclectic, craft centred campaign called ‘La Caravana de la Afición’ (The Caravan of the Supporters). The initiative, which was run in collaboration with the national newspaper… Continue reading Hyundai’s Craft Led, Consumer Created ‘Caravan Of The National Team’ Backs Spain At The FIFA World Cup
