Spanish multinational electric utility company Iberdrola activated its partnership with the Royal Spanish Football Federation / Real Federación Española de Fútbol (RFEF) to leverage FIFA’s 2023 Women’s World Cup with a campaign championing the Spanish women’s national team called ‘Extended Fields / Campos Aliados’. The Bilbao based company created what it claimed was the largest… Continue reading RFEF Sponsor Iberdrola Leverages Women’s World Cup Via ‘Extended Fields / Campos Aliados’ Campaign
Tag: Real Federación Española de Fútbol
Spain’s Grefusa Teams Up With Former Managers Camacho & Del Bosque For #SeleccionadoresGrefusa World Cup Campaign
Spanish snack brand Grefusa rolled out an integrated campaign leveraging the 2022 FIFA Men’s World Cup called #SeleccionadoresGrefusa and promoting its Pipes seed brand which was fronted by former Spain national team coaches (and players) Vicente del Bosque and José Antonio Camacho. Designed and developed in collaboration with creative agency Burns, the campaign idea was built… Continue reading Spain’s Grefusa Teams Up With Former Managers Camacho & Del Bosque For #SeleccionadoresGrefusa World Cup Campaign
Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)
An innovative, integrated Autumn 2021 campaign in Spain saw telecoms newcomer Finetwork activate its partnership with the Spanish national football team to leverage the climax of UEFA Nations Cup via an integrated initiative which began with a press conference mobile number stunt by manager Luis Enrique and then expanded through a through-the-line campaign incentivised via… Continue reading Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)
Hyundai’s Craft Led, Consumer Created ‘Caravan Of The National Team’ Backs Spain At The FIFA World Cup
Hyundai, both an official FIFA partner and also an official sponsor of the Spanish national squad, rolled out a collaborative competition to spearhead its Spnaish activation via an eclectic, craft centred campaign called ‘La Caravana de la Afición’ (The Caravan of the Supporters). The initiative, which was run in collaboration with the national newspaper… Continue reading Hyundai’s Craft Led, Consumer Created ‘Caravan Of The National Team’ Backs Spain At The FIFA World Cup
