The week ahead of the 2019 Randox Health Grand National, The Jockey Club saddled up with Marvel to create the world’s first comic book showcasing British racehorses as superheroes. The initiative was designed to boost the profile of racing’s biggest stars ahead of the sport’s annual Aintree showcase and among the star steeds given… Continue reading Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
Tag: Horse Racing
Embroidered Tapestry Fronts Royal Ascot’s ‘Like Nowhere Else’ Campaign
History and tradition are key pillars in the positioning of British horse racing and to celebrate its history the creative for the Royal Ascot 2015 Festival promotional campaign, called ‘Like Nowhere Else’, is built on a specially commissioned tapestry. The handcrafted embroidery celebrates the heritage of the self-styled ‘world’s most famous racecourse’. ‘Like… Continue reading Embroidered Tapestry Fronts Royal Ascot’s ‘Like Nowhere Else’ Campaign
Paddy Power’s Cheltenham Festival Facebook Tip TV Ad
To coincide with the highpoint of the jump racing season, bookmaker and Cheltenham sponsor Paddy Power has launched a new campaign with what it believes is the most important betting tip of all. Built around a central TV spot, and created by Crispin Porter + Bogusky, the Cheltenham Festival work is part of the… Continue reading Paddy Power’s Cheltenham Festival Facebook Tip TV Ad
