Great British Racing, the marketing and promotional body for UK horseracing, took a creative approach to leveraging race fans around the 2019 Randox Grand National with a dedicated dating app called ‘Mane Match’. The organisation rolled out the dedicated dating-style application to help users find their ‘dream horse’ to back in this year’s big… Continue reading Great British Racing’s ‘Mane Match’ Punter/Horse Dating App Leverages Randox Grand National
Tag: Grand National
Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
The week ahead of the 2019 Randox Health Grand National, The Jockey Club saddled up with Marvel to create the world’s first comic book showcasing British racehorses as superheroes. The initiative was designed to boost the profile of racing’s biggest stars ahead of the sport’s annual Aintree showcase and among the star steeds given… Continue reading Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Ahead of the 2017 Randox Health Grand National, premium auto brand Maserati is leveraging consumer interest around the big race with the release of a ‘Car v Horse Challenge’ video. This animal against machine off-road challenge campaign pits a pair of horse racing brothers to battle one another in a promotion for the premium… Continue reading Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
New Title Sponsor Randox, New Broadcaster ITV & Aintree Roll Out Grand National Campaigns
Ahead of the 2017 Grand National, new title sponsor Randox Health is running a nationwide multifaceted campaign, fronted by legendary jockey Sir Anthony McCoy, aimed at encouraging people to take control of their health and wellbeing. Called #FeelLikeAP, the two-month activation programme spans video, virtual reality, digital, social channels with ads, competitions, events. … Continue reading New Title Sponsor Randox, New Broadcaster ITV & Aintree Roll Out Grand National Campaigns
Channel 4’s Grand National ‘Original Extreme Sport’ TVC
Crabbie’s Grand National broadcast partner Channel 4 launches a promotional TV ad focusing on the great race’s early origins for its ‘The Original Extreme Sport’ campaign. The campaign is spearheaded by a sumptuous TV spot following riders racing through forests and jumping over burning haystacks in a recreation of the world’s first recorded steeplechase… Continue reading Channel 4’s Grand National ‘Original Extreme Sport’ TVC
