Late May saw Porsche launch a new campaign, called ‘I Am Athlete’, to promote the Porsche European Open 2019 in particular and its overarching commitment to golf in general. The campaign, which is fronted by ambassador and US PGA Tour player Xander Schauffele and aims to focus on the new Cayenne Coupé as well… Continue reading Porsche ‘I Am Athlete’ Promotes New Cayenne Coupé & European Open Golf Sponsorship
Tag: SUV
Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Ahead of the 2017 Randox Health Grand National, premium auto brand Maserati is leveraging consumer interest around the big race with the release of a ‘Car v Horse Challenge’ video. This animal against machine off-road challenge campaign pits a pair of horse racing brothers to battle one another in a promotion for the premium… Continue reading Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Land Rover Partners With Virgin Galactic Spaceflight
Land Rover has become the first global partner of Virgin Galactic and kicked off the tie-up at The New York International Motor Show with its global reveal of the new Land Rover Discovery Vision Concept car alongside Virgin Galactic’s SpaceShipTwo ‘VSS Enterprise’. Land Rover’s partnership package spans both the immediate run-up to Virgin Galactic’s… Continue reading Land Rover Partners With Virgin Galactic Spaceflight
Mercedes-Benz NYFW Street Style Koo Image Installation
To leverage its rights at Mercedes-Benz Fashion Week (#MBFW), which ran from 6 to 13 February, the premium auto maker activated around the theme of ‘street style’ focusing on its unique, brand-backed installation featuring photography by renowned street style photographer Youngjun Koo. The German car giant had activation twin objectives – one general and one… Continue reading Mercedes-Benz NYFW Street Style Koo Image Installation
