In mid September German sportswear brand Puma launched its first-ever metaverse experience, called ‘Black Station’, as part of the sportswear company’s ‘Futrograde’ show at 2022 New York Fashion Week (NYFW). The initiative, which included a digital lobby space with three portals, featured NFTs which would could be redeemed for limited-edition physical sneakers. … Continue reading Puma’s First ‘Black Station’ Metaverse Experience Links NFTs & Trainers To NY Fashion Week
Tag: New York Fashion Week
Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
A new Pepsi clothing collection initiative, launched on 9 September, leveraged both the start of the new NFL season and New York Fashion Week and saw the soft drink’s giant team up with legendary Harlem couturier Dapper Dan for a limited-edition capsule collection. Dapper Dan is the self-described ‘father of logo-mania’ and has outfitted… Continue reading Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
Mercedes-Benz NYFW Street Style Koo Image Installation
To leverage its rights at Mercedes-Benz Fashion Week (#MBFW), which ran from 6 to 13 February, the premium auto maker activated around the theme of ‘street style’ focusing on its unique, brand-backed installation featuring photography by renowned street style photographer Youngjun Koo. The German car giant had activation twin objectives – one general and one… Continue reading Mercedes-Benz NYFW Street Style Koo Image Installation
Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
A stand out feature of Mercedes-Benz’s New York Fashion Week activation was its innovative blending of design style, CSR programme and social media competition for its ‘Fashion Plates’ initiative. Focused on promoting its new CLA-Class alongside the brand itself, the premium automaker invited a mix of 30 designers and fashion influencers to create their… Continue reading Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
