Harley-Davidson uses its NCAA March Madness basketball partnership to kick-starts a new international marketing initiative called ‘Live Your Legend’. Sponsoring the country’s premier college basketball tournament is an attempt to reach a younger and diverse market and the first spots in the campaign launch at the beginning of the competition and continue to carry… Continue reading Harley-Davidson Uses NCAA March Madness Partnership To Launch Younger, More Diverse Global Campaign
Tag: Younger
Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
A stand out feature of Mercedes-Benz’s New York Fashion Week activation was its innovative blending of design style, CSR programme and social media competition for its ‘Fashion Plates’ initiative. Focused on promoting its new CLA-Class alongside the brand itself, the premium automaker invited a mix of 30 designers and fashion influencers to create their… Continue reading Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
