Honda Moto France and the Japanese bike brand’s racing team sought to build engagement and excitement ahead of the Le Mans 24 through a silk screen tribute and linked film, print and social campaign about its previous failed attempts to win the legendary race. Pairing up with agency DDB Paris, the project’s underpinning insight… Continue reading Honda Moto Marks Le Mans 24 ‘The Beautiful Fail’ Via Silk Screen Led Campaign
Tag: Motorbike
Milwaukee Bucks Ride With Harley-Davidson As New Film Spearheads Jersey Patch Partnership
Two Milwaukee legends team up to build the next legend – well, that’s the lead PR line promoting the new multi-year sponsorship deal (which includes jersey patch branding) between the Milwaukee Bucks and Harley-Davidson. The first half of August saw the Bucks and the bike brand announce a multi-year sponsorship agreement which sees the… Continue reading Milwaukee Bucks Ride With Harley-Davidson As New Film Spearheads Jersey Patch Partnership
Harley-Davidson Uses NCAA March Madness Partnership To Launch Younger, More Diverse Global Campaign
Harley-Davidson uses its NCAA March Madness basketball partnership to kick-starts a new international marketing initiative called ‘Live Your Legend’. Sponsoring the country’s premier college basketball tournament is an attempt to reach a younger and diverse market and the first spots in the campaign launch at the beginning of the competition and continue to carry… Continue reading Harley-Davidson Uses NCAA March Madness Partnership To Launch Younger, More Diverse Global Campaign
Hero Honda’s Kricket Ka Karizma World Cup Game
Hero Honda’s aim was to use its ICC Cricket World Cup 2011 sponsorship to raise awareness and generate buzz around its flagship Karizma ZMR bike model. While there were several elements to its official sponsorship activation – including in-game TV spots and displaying its Karizma ZMR bike model on a boundary podium in… Continue reading Hero Honda’s Kricket Ka Karizma World Cup Game
Diesel vs Ducati Webfilm: Made In Italy
In what some may consider a patriotic Italian marketer’s dream youth fashion label Diesel has signed a sponsorship deal with iconic bike brand Ducati. Throw in the arrival of MotoGP superstar Valentino Rossi and a three-way Italian partnership may prove a powerful compelling force. The link up was promoted via a new website… Continue reading Diesel vs Ducati Webfilm: Made In Italy
Fiat Yamaha MotoGP Partnership Launch Movie
Fiat Yamaha today used a ‘launch movie’ to unveil the machine and colours with which they will challenge for the 2009 Moto GP World Championship. This year, in which star man Valentino Rossi will defend his title, the film premiered during an online presentation from sponsor and manufacturer. The launch ‘movie’ opens… Continue reading Fiat Yamaha MotoGP Partnership Launch Movie
