Brazil Campaigns Hijacked By World Cup Street Protest

Slogans from current marketing campaigns – from brands such as Fiat and Johnnie Walker – have been incorporated into the street demonstrations in major cities in Brazil.   Whilst the unrest originally began as a protest against public transport price rises, but blew up into a more broad-based social equality and anti-corruption protest leveraging FIFA’s… Continue reading Brazil Campaigns Hijacked By World Cup Street Protest

Fiat Yamaha MotoGP Partnership Launch Movie

  Fiat Yamaha today used a ‘launch movie’ to unveil the machine and colours with which they will challenge for the 2009 Moto GP World Championship.   This year, in which star man Valentino Rossi will defend his title, the film premiered during an online presentation from sponsor and manufacturer.   The launch ‘movie’ opens… Continue reading Fiat Yamaha MotoGP Partnership Launch Movie