Pilot, an Australian advocate organisation focused on championing better healthcare for men, extended its endorser partnership with rising Aussie MMA star Jack Della Maddalena and activated the tie-up via a digital-first ‘Quick Finisher’ campaign which rolled out ahead of the ambassador stepping in to the octagon in :Las Vega for UFC 290 International Fight Week.… Continue reading Aussie UFC Fighter Della Maddalena Steps Into The Octagon With Pilot To Highlight Male Healthcare Via ‘Quick Finisher’
Tag: UFC
Reign Total Body Fuel & World’s Strongest Man Kick-Off ‘Ready To Reign’ Short Film Trilogy
The start of 2022 saw Monster Energy brand Reign Total Body Fuel launch a campaign called ‘Ready To Reign’ which revolves around a trilogy of athlete ambassador fronted short films each focused on an emotional, inspirational and authentic story of overcoming barriers – either personal or professional – to achieve their goals. The first… Continue reading Reign Total Body Fuel & World’s Strongest Man Kick-Off ‘Ready To Reign’ Short Film Trilogy
UFC Pairs Up With Dapper Labs For ‘UFC Strike’ NFT Collection
Late January saw The Ultimate Fighting Championship (UFC) teamed up with Dapper Labs to launch ‘UFC Strike’: a collection of Non-Fungible Tokens (NFTs) which include 100,000 ‘Fully Loaded’ packs that consist of three notable UFC/NFT moments. The first drop came on 23 January and the second on 31 January and the moments capture virtual… Continue reading UFC Pairs Up With Dapper Labs For ‘UFC Strike’ NFT Collection
Reebok’s ‘Zigurine’ Launches Zig Kinetica In Campaign Fronted By Conor McGregor
Sportswear brand Reebok, which has an official sportswear deal across UFC, teamed up with mixed martial artist turned boxer Conor McGregor and brought him into an animated ring/hexacon in a spot to launch its Zig Kinetica shoe. The sport’s narrative arc sees the iconic, controversial fighter artist walk into his son’s bedroom with the… Continue reading Reebok’s ‘Zigurine’ Launches Zig Kinetica In Campaign Fronted By Conor McGregor
Mayweather vs McGregor: Challenger Brands, Short-Term Tactics & Ringside Stunts.
The big bucks, huge hype fight between undefeated boxer Floyd Mayweather and mixed martial arts champion Conor McGregor – held in Las Vegas on 26 August – offered brands a chance to leverage a global entertainment event blending stars, styles and sports codes which drew plenty of media and PR coverage, plus huge pay-per-view TV… Continue reading Mayweather vs McGregor: Challenger Brands, Short-Term Tactics & Ringside Stunts.
Beats Leverages Big Fight With ‘Notorious’ Conor McGregor #AboveTheNoise Campaign
Four days ahead of his blockbuster bout with Floyd Mayweather Jr, Beats is leveraging the fight and its endorser deal with Conner McGregor with a new campaign aiming to show that the UFC star is #AboveTheNoise. The campaign is led by a hero film, Conor McGregor: Dedicated #AboveTheNoise, featuring the reigning UFC lightweight champion… Continue reading Beats Leverages Big Fight With ‘Notorious’ Conor McGregor #AboveTheNoise Campaign
Ronda Rousey Fronts #PerfectNever Reebok Female Body Image Campaign
UFC super star Ronda Rousey fronts a new female focused Reebok campaign revolving around ‘striving for perfection’ and ‘owning imperfections’ and facing up to defeat. This #PerfectNever campaign, which runs under Reebok’s umbrella and ongoing #BeMoreHuman initiative, is led by a central spot that rejects the idea of a perfect body. The video,… Continue reading Ronda Rousey Fronts #PerfectNever Reebok Female Body Image Campaign
Harley-Davidson Uses NCAA March Madness Partnership To Launch Younger, More Diverse Global Campaign
Harley-Davidson uses its NCAA March Madness basketball partnership to kick-starts a new international marketing initiative called ‘Live Your Legend’. Sponsoring the country’s premier college basketball tournament is an attempt to reach a younger and diverse market and the first spots in the campaign launch at the beginning of the competition and continue to carry… Continue reading Harley-Davidson Uses NCAA March Madness Partnership To Launch Younger, More Diverse Global Campaign
Rousey’s UFC ‘Revolution’ Film & Reebok Instagram Handwrap MMA Fight Promos
‘Every revolution starts with a fight’ – well that’s the tagline of the striking Reebok/UFC marketing campaign promoting the UFC bantamweight battle between Ronda Rousey and Holly Holm. Led by chill-inducing long form film that tells the fighters’ stories: from Rousey witnessing her first judo bout when she was 11, to a 16-year-old Holm… Continue reading Rousey’s UFC ‘Revolution’ Film & Reebok Instagram Handwrap MMA Fight Promos
