Pilot, an Australian advocate organisation focused on championing better healthcare for men, extended its endorser partnership with rising Aussie MMA star Jack Della Maddalena and activated the tie-up via a digital-first ‘Quick Finisher’ campaign which rolled out ahead of the ambassador stepping in to the octagon in :Las Vega for UFC 290 International Fight Week.… Continue reading Aussie UFC Fighter Della Maddalena Steps Into The Octagon With Pilot To Highlight Male Healthcare Via ‘Quick Finisher’
Tag: Mixed Martial Arts
Former UFC Star Paul Felder Stars In New Pro Triathlon PTO 2022 Tour Online Series
The Professional Triathletes Organisation (PTO) launched a new content series in Mid-May which features former Ultimate Fighting Championship (UFC) star and current colour commentator Paul Felder and which that’s fans behind the scenes of the 2022 PTO Tour. The 2022 PTO Tour includes the PTO Canadian Open (23 to 24 July), the Collins Cup… Continue reading Former UFC Star Paul Felder Stars In New Pro Triathlon PTO 2022 Tour Online Series
MMA TV Debuts Trailer For New ‘Find A Star’ Mixed Martial Arts Talent Series
In mid-January the combat sports specialist streaming platform MMA TV launched a trailer for a new mixed martial arts talent search series called ‘Find A Star’. The show’s first episode will air on 24 January and the series was conceived by MMA TV Founder and CEO Siju Roseje and will follow the progress of… Continue reading MMA TV Debuts Trailer For New ‘Find A Star’ Mixed Martial Arts Talent Series
Reign Total Body Fuel Debuts Sports Endorser Led #ReadyToReign Campaign Spanning Hero Spot & Docu-Film Series
Energy drink brand Reign Total Body Fuel launched a new multi-market campaign in late January called #ReadyToReign which featured a strong line-up of its athlete ambassadors. The phased content series campaign was amplified via paid social media, influencer marketing and through other PR channels. The campaign was spearheaded by a hero film which… Continue reading Reign Total Body Fuel Debuts Sports Endorser Led #ReadyToReign Campaign Spanning Hero Spot & Docu-Film Series
Mayweather vs McGregor: Challenger Brands, Short-Term Tactics & Ringside Stunts.
The big bucks, huge hype fight between undefeated boxer Floyd Mayweather and mixed martial arts champion Conor McGregor – held in Las Vegas on 26 August – offered brands a chance to leverage a global entertainment event blending stars, styles and sports codes which drew plenty of media and PR coverage, plus huge pay-per-view TV… Continue reading Mayweather vs McGregor: Challenger Brands, Short-Term Tactics & Ringside Stunts.
Monster Energy Leverages Ambassador McGregor Via High-Energy, Brand Synergy #IAmTheBeast Campaign
Two weeks ahead of his big fight, Monster Energy has released #IAmTheBeast featuring UFC fighter Conor McGregor. With the UFC champion taking on unbeaten boxing legend Floyd Mayweather on 26 August in one of the richest and most hyped fights in history, Monster Energy leverages its endorser deal with McGregor. #IAmTheBeast is spearheaded… Continue reading Monster Energy Leverages Ambassador McGregor Via High-Energy, Brand Synergy #IAmTheBeast Campaign
Beats Leverages Big Fight With ‘Notorious’ Conor McGregor #AboveTheNoise Campaign
Four days ahead of his blockbuster bout with Floyd Mayweather Jr, Beats is leveraging the fight and its endorser deal with Conner McGregor with a new campaign aiming to show that the UFC star is #AboveTheNoise. The campaign is led by a hero film, Conor McGregor: Dedicated #AboveTheNoise, featuring the reigning UFC lightweight champion… Continue reading Beats Leverages Big Fight With ‘Notorious’ Conor McGregor #AboveTheNoise Campaign
Ronda Rousey Fronts #PerfectNever Reebok Female Body Image Campaign
UFC super star Ronda Rousey fronts a new female focused Reebok campaign revolving around ‘striving for perfection’ and ‘owning imperfections’ and facing up to defeat. This #PerfectNever campaign, which runs under Reebok’s umbrella and ongoing #BeMoreHuman initiative, is led by a central spot that rejects the idea of a perfect body. The video,… Continue reading Ronda Rousey Fronts #PerfectNever Reebok Female Body Image Campaign
Boy V Girl Cagefight Drives Domestic Abuse Awareness
It’s been a big few weeks for women’s professional sports – from Marianne Vos winning the biggest ever Pro Tour bike race and French club Clermont Foot appointing Helena Costa as manager (the first ever professional female coach for a male team in the top two divisions of any of Europe’s big five football leagues)… Continue reading Boy V Girl Cagefight Drives Domestic Abuse Awareness
