Tag: Online Film series

Former UFC Star Paul Felder Stars In New Pro Triathlon PTO 2022 Tour Online Series

The Professional Triathletes Organisation (PTO) launched a new content series in Mid-May which features former Ultimate Fighting Championship (UFC) star and current colour commentator Paul Felder and which that’s fans behind the scenes of the 2022 PTO Tour.   The 2022 PTO Tour includes the PTO Canadian Open (23 to 24 July), the Collins Cup… Continue reading Former UFC Star Paul Felder Stars In New Pro Triathlon PTO 2022 Tour Online Series

Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series

Toyota, the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee, sought to bring to life its brand mission to ‘seek to push people farther – past their finish line, past their impossible’ through a pair of winter sports film series featuring athlete ambassadors from Team Toyota to leverage Beijing… Continue reading Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series

Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes

Nike continued to expand its ‘Play New’ brand platform through October by telling stories about a group of young, dynamic athlete ambassadors from around the world who are changing the face of their sport and redefining the social construct of the modern athlete.   The ‘New Idols, New Generation, New Excellence’ campaign strand, conceived by… Continue reading Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes

UEFA Partner Adidas’ Euro 2020 Campaign Focuses On Possibilities & Revives ‘Impossible Is Nothing’ Line

UEFA partner adidas kicked-off its Euro 2020 campaign with the first spot in a series of short films which aim to inspire fans, players and communities and which looks towards a more positive and inclusive world.   Launched on 10 June, the campaign shines the spotlight on adidas’ ‘Football Collective’ project and its partners. The… Continue reading UEFA Partner Adidas’ Euro 2020 Campaign Focuses On Possibilities & Revives ‘Impossible Is Nothing’ Line

Dove Men+Care ‘Off Court Champs’ March Madness Campaign Celebrates Black Men & Challenges Stereotypes

Dove Men+Care leveraged NCAA March Madness via a campaign celebrating black men on and off the court through a campaign called Off Court Champs’ which celebrated the multidimensional stories of a team of former student athletes.   The activation emerged after new research (in the form of a 2020 study by Dove Men+Care and Joy Collective called ‘Bias… Continue reading Dove Men+Care ‘Off Court Champs’ March Madness Campaign Celebrates Black Men & Challenges Stereotypes

Vettel & Stroll Front Peroni ‘The Pasion Inside’ Film To Launch Aston Martin F1 Tie-Up

Peroni’s zero alcohol beer marked its new status as the official drinks partner of the Aston Martin Cognizant Formula One (AMCF1) team through an integrated campaign rolling out ahead of the new season.   With the 2021 F1 season due to get under way on 21 March at the Melbourne Grand Prix in Australia, Peroni… Continue reading Vettel & Stroll Front Peroni ‘The Pasion Inside’ Film To Launch Aston Martin F1 Tie-Up

Reebok & Boston Globe Link On Black History Month ‘A Beautiful Resistance’ Initiative

A new social spot called ‘Wellness is a Beautiful Resistance’ rolled out on 18 February and continued the joint ‘A Beautiful Resistance’ initiative between Reebok and the Boston Globe which is a celebration of black joy, black culture, black wellness and black lives.   Exploring the perspective that racism is a public health crisis and… Continue reading Reebok & Boston Globe Link On Black History Month ‘A Beautiful Resistance’ Initiative

New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change

Virgin Money London Marathon partner New Balance leveraged its rights around the reworked 2020 race through an online film series focusing on the mental and physical impacts of running.   The idea is that a run isn’t always simply just a run: it is often also the start of something, a form of inspiration and… Continue reading New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change

Facebook ‘Jersey’ Ad Leverages IPL Fever & Extends ‘More Together’ Campaign

24 hours ahead of the start of the rescheduled IPL 2020, which began on 19 September 2020 in the UAE, Facebook launched a new campaign in India extending its ‘More Together’ brand platform through a series of films being rolled out for this season’s Indian Premier League.   Conceptualised by agency Taproot Dentsu, the campaign is built around… Continue reading Facebook ‘Jersey’ Ad Leverages IPL Fever & Extends ‘More Together’ Campaign

Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot

Leveraging the huge success of the Jordan-focused ESPN docu-series ‘The Last Dance’, Jordan brand has rolled out a career wrap spot called ‘Community’ which opens with MJ’s historic 1988 NBA All-Star free-throw dunk, stars Jordan alongside a younger generation of brand ambassadors from sport and across the wider entertainment space and which seeks to show… Continue reading Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot

21 Player Endorser ‘The Deal’ Films Front Adidas’ FW19 Football Boot Pack…With Conditions

For the late July launch of the new Adidas FW19 football boot pack, the sportswear giant gathered together many of its biggest football ambassadors so that they could ‘test the limits of their fellow creators and dare them to create’ in a social campaign called ‘The Deal’.   The initiative, created in harness with regular… Continue reading 21 Player Endorser ‘The Deal’ Films Front Adidas’ FW19 Football Boot Pack…With Conditions