In early September Arsenal Women unveiled a fresh partnership with AI innovator ABBYY and promoted the new digital-first Game Changers campaign. Unveiled on 7 September, Arsenal announced intelligent automation company ABBYY as the ‘Official Intelligent Automation Partner of Arsenal Women’ in a multi-year partnership which will see the club and company work together to… Continue reading Arsenal Women Promote New Partnership With AI Innovator ABBYY Via ‘Game Changers’ Campaign
Tag: Sport
Anitta Adds Brazilian Flair To Burna Boy’s Afrobeats In Pepsi UCL Final Kick Off Show Promo
A late May Pepsi Max promotion unveiled Brazilian pop sensation Anitta as the co-headliner alongside afrobeats star Burna Boy for the UEFA partner’s 10 June 2023 Champions League Final ‘Kick Off Show’. The social-first campaign, which ran across Pepsi and UEFA platforms, pitched the brand’s pre-game show as ‘an unmissable entertainment spectacle at the… Continue reading Anitta Adds Brazilian Flair To Burna Boy’s Afrobeats In Pepsi UCL Final Kick Off Show Promo
Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot
Leveraging the huge success of the Jordan-focused ESPN docu-series ‘The Last Dance’, Jordan brand has rolled out a career wrap spot called ‘Community’ which opens with MJ’s historic 1988 NBA All-Star free-throw dunk, stars Jordan alongside a younger generation of brand ambassadors from sport and across the wider entertainment space and which seeks to show… Continue reading Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot
Adidas GMR Sees Wearable Tech Insoles Turn Real-World Football Skills Into FIFA Game Rewards
Adidas’ launched ‘GMR’: a wearable tech product designed to helps football fans earns points on EA FIFA Mobile which links real-world football with soccer gaming. ‘GMR’ (pronounced ‘gamer’), available in-store and online, is a tech-linked boot/trainer chipped smart tag for an insole which uses Google Jacquard technology to track the wearer/player’s speed, distance, shot power… Continue reading Adidas GMR Sees Wearable Tech Insoles Turn Real-World Football Skills Into FIFA Game Rewards
Pepsi’s Global ‘Love It. Live It. Football’ Links Sport & Art To Leverage UEFA CL (& 100 Days To The World Cup)
Leveraging the latest round of the Champions League (and 100 days to the start of the World Cup), official UEFA partner Pepsi launched a multi-platform ‘Love It. Live It. Football’ campaign that aims to connect art with sport to bring the beautiful game to life both on and off the pitch. The 360-degree creative… Continue reading Pepsi’s Global ‘Love It. Live It. Football’ Links Sport & Art To Leverage UEFA CL (& 100 Days To The World Cup)
NFL Kit Partner Nike Kicks-Off New Season With Star/Celeb Led ‘Who You With?’ Campaign
Leveraging the 7 September start of the 2017/17 NFL season, shirt supplier Nike launched a new multi-platform campaign, called ‘Who You With’, fronted by a set of stars from sport, music and fashion. The ‘Who You With?’ initiative, which aims to leverage football passion and hype-up the brand’s NFL links around the new season… Continue reading NFL Kit Partner Nike Kicks-Off New Season With Star/Celeb Led ‘Who You With?’ Campaign
