To coincide with the start of the 2020 IPL, Make My Trip teamed up with the Royal Challengers Bangalore for a new campaign promoting its getaway daily deals on its app. Themed around the fact that, due to the pandemic, this year’s tournament is not being played in India but in a bubble in… Continue reading Make My Trip Leverages IPL Tie-Up Via Royal Challengers Bangalore Led ‘Life Ko Bolo > Game On’
Tag: IPL 2020
Facebook ‘Jersey’ Ad Leverages IPL Fever & Extends ‘More Together’ Campaign
24 hours ahead of the start of the rescheduled IPL 2020, which began on 19 September 2020 in the UAE, Facebook launched a new campaign in India extending its ‘More Together’ brand platform through a series of films being rolled out for this season’s Indian Premier League. Conceptualised by agency Taproot Dentsu, the campaign is built around… Continue reading Facebook ‘Jersey’ Ad Leverages IPL Fever & Extends ‘More Together’ Campaign
