Nike continued to expand its ‘Play New’ brand platform through October by telling stories about a group of young, dynamic athlete ambassadors from around the world who are changing the face of their sport and redefining the social construct of the modern athlete. The ‘New Idols, New Generation, New Excellence’ campaign strand, conceived by… Continue reading Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
Tag: Sha’Carri Richardson
Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders
On 1 September Beats by Dre debuted a campaign featuring its first ever college athlete ambassador – and its youngest ever endorser – Shedeur Sanders. The son of NFL and MLB legend Deion Sanders fronts a campaign which continues the brand’s purpose-led advertising: marketing with a layer of activism. As well as welcoming… Continue reading Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders
Sha’Carri Richardson Fronts Beats By Dre’s ‘Live Your Truth’ Campaign Featuring New Kanye Track
Beats By Dre launched a new campaign fronted by US sprinter Sha’Carri Richardson during Game Six of the NBA Finals which debuted a track from Kanye West’s yet-to-be-released new album and which promotes the brand’s Studio Buds. The spot, which debuted on 21 July, features track star Richardson lining up in the sprinter’s blocks… Continue reading Sha’Carri Richardson Fronts Beats By Dre’s ‘Live Your Truth’ Campaign Featuring New Kanye Track
