Greek yogurt brand Oikos again teamed up with former football super star and current University of Colorado head coach Deion ‘Primetime’ Sanders for a cross-generational Super Bowl spot which harnesses the power of (his) family in a competitive battle showing that protein-powered strength comes in many forms. Developed in harness with Brooklyn based Orchard Creative… Continue reading Sanders Family Fronts Cross-Generational & Funny Oikos Super Bowl Spot
Tag: Shedeur Sanders
Oikos Activates NFL Tie-Up With ‘Strong’ Super Bowl Spot Starring Deion & Shedeur Sanders
Danone-owned Greek yogurt brand Oikos leveraged its partnership with the NFL through the online tease and pre-release of itsBig Game commercial starring NFL Hall of Famer turned college coach Deion Sanders and his son and current Jackson State quarterback Shedeur Sanders. The tongue-in-cheek campaign idea is that on the field the Super Bowl is… Continue reading Oikos Activates NFL Tie-Up With ‘Strong’ Super Bowl Spot Starring Deion & Shedeur Sanders
Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders
On 1 September Beats by Dre debuted a campaign featuring its first ever college athlete ambassador – and its youngest ever endorser – Shedeur Sanders. The son of NFL and MLB legend Deion Sanders fronts a campaign which continues the brand’s purpose-led advertising: marketing with a layer of activism. As well as welcoming… Continue reading Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders
