Greek yogurt brand Oikos again teamed up with former football super star and current University of Colorado head coach Deion ‘Primetime’ Sanders for a cross-generational Super Bowl spot which harnesses the power of (his) family in a competitive battle showing that protein-powered strength comes in many forms. Developed in harness with Brooklyn based Orchard Creative… Continue reading Sanders Family Fronts Cross-Generational & Funny Oikos Super Bowl Spot
Tag: Deion Sanders
Oikos Activates NFL Tie-Up With ‘Strong’ Super Bowl Spot Starring Deion & Shedeur Sanders
Danone-owned Greek yogurt brand Oikos leveraged its partnership with the NFL through the online tease and pre-release of itsBig Game commercial starring NFL Hall of Famer turned college coach Deion Sanders and his son and current Jackson State quarterback Shedeur Sanders. The tongue-in-cheek campaign idea is that on the field the Super Bowl is… Continue reading Oikos Activates NFL Tie-Up With ‘Strong’ Super Bowl Spot Starring Deion & Shedeur Sanders
‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101
At the start of the 2021/22 NFL season, primary partner Pepsi rolled out a platform called ‘Pepsi Trash Talk’ which sees the soft drinks giant team up with a group of NFL stars to teach consumers ‘the do’s and don’ts’ of recycling. Part of the company’s umbrella sustainable transformation commitment, the initiative is hubbed… Continue reading ‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101
Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders
On 1 September Beats by Dre debuted a campaign featuring its first ever college athlete ambassador – and its youngest ever endorser – Shedeur Sanders. The son of NFL and MLB legend Deion Sanders fronts a campaign which continues the brand’s purpose-led advertising: marketing with a layer of activism. As well as welcoming… Continue reading Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders
Aflac’s new College Football Commercial Series Stars Deion Sanders & Nick Saban
NFL and MLB legend Deion Sanders makes his commercial debut for US life insurance giant Aflac alongside Alabama coach Nick Saban and the brand’s ubiquitous duck mascot in a college football campaign called ‘Coach Prime’ focused on unexpected medical expenses. Launched ahead of the start of the college football season – which kicked off… Continue reading Aflac’s new College Football Commercial Series Stars Deion Sanders & Nick Saban
Gillette & Deion Sanders Travel Back To 1989 To Show 2021 NFL Draft Candidates How To Make An Impression
As the 2021 NFL Draft kicked off on 30 April NFL sponsor Gillette celebrated the event’s return to its original in-person format after the previous year’s pandemic-enforced virtual event through a comic campaign built on the idea that it’s more important than ever for first round prospects to look their best when their name is… Continue reading Gillette & Deion Sanders Travel Back To 1989 To Show 2021 NFL Draft Candidates How To Make An Impression
Subway Leverages NFL New Season Start With Belichick Led ‘Footlong Season’ Campaign & Offer
Subway’s NFL activation kicked off in early September with the launch of an integrated campaign, created by agency ad agency dentsumcgarrybowen, featuring NFL talent and restaurant promotions which sets out to ‘enable fans to enjoy two of America’s favourite things – Footlong Subs and Football. The ‘Footlong Season’ campaign includes a ‘Free Footlong when you… Continue reading Subway Leverages NFL New Season Start With Belichick Led ‘Footlong Season’ Campaign & Offer
