Gillette became another brand to leverage the current 3D OOH trend in sports-related marketing when it took over the giant Piccadilly Lights advertising space in central London to launch its new razor with a dynamic billboard execution featuring global ambassador Raheem Sterling. The 3D outdoor ad, which sees the England and Manchester City FC star… Continue reading Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling
Tag: Razor
Raheem Sterling Fronts Gillette Labs New Black & Green Exfoliating Razor Campaign
England and Manchester City FC forward Raheem Sterling is the face of a new Gillette Labs campaign in the UK which blends shaving and soccer skills to launch the brand’s new flagship men’s razor. Sterling stars in the integrated campaign with multiple creative executions all graphically set against a design backdrop which reflects the… Continue reading Raheem Sterling Fronts Gillette Labs New Black & Green Exfoliating Razor Campaign
Gillette & Deion Sanders Travel Back To 1989 To Show 2021 NFL Draft Candidates How To Make An Impression
As the 2021 NFL Draft kicked off on 30 April NFL sponsor Gillette celebrated the event’s return to its original in-person format after the previous year’s pandemic-enforced virtual event through a comic campaign built on the idea that it’s more important than ever for first round prospects to look their best when their name is… Continue reading Gillette & Deion Sanders Travel Back To 1989 To Show 2021 NFL Draft Candidates How To Make An Impression
