Amaze, a battery company which describes itself as ‘India’s fastest-growing energy solutions brand’, teamed up with athlete ambassador and Indian cricket icon Virat Kohli for an always-on, performance-focused campaign called ‘Ready To Perform’ created by agency AutumnGrey India. Timed to leverage spiking interest in cricket and in Kohli at the start of the 2024 IPL… Continue reading AMAZE India Teams Up With Virat Kohli To Leverage IPL Fever & Encourage India To Be Always #ReadyToPerform
Tag: Grey
Special Olympic Athletes Championed In Sponsor Coca-Cola’s ‘Your Support Is Real Magic’
Activating its Special Olympics sponsorship and leveraging the 2023 Special Olympics World Games in Berlin, Coca-Cola teamed up with agency Grey for a campaign called ‘Your Support Is Real Magic’ which seeks to generate attention and support for the athletes, the event and the umbrella cause. The World Games is the most anticipated Special… Continue reading Special Olympic Athletes Championed In Sponsor Coca-Cola’s ‘Your Support Is Real Magic’
Volvo ‘For Life’ Brand Ad Stars GB Skateboarder Sky Brown & Chinese Paralympian Li Cuiqing
February saw Volvo Cars roll out a new brand platform titled ‘For Life’ which builds on the auto manufacturer’s long-standing reputation for safety and was launched by a team of famous faces ranging from Swedish pop star Seinabo Sey, to Paralympian Lui Cuiqing and professional skateboarder Sky Brown. These standout, skillful performers initially appear… Continue reading Volvo ‘For Life’ Brand Ad Stars GB Skateboarder Sky Brown & Chinese Paralympian Li Cuiqing
MassMutual Activates NHL & NHLPA Tie-Up Via ‘Baby Skates’ Ad With TB Lightning’s Hedman & Stamkos
Massachusetts Mutual Life Insurance Company (MassMutual) leveraged its official partnership with the NHL and the NHLPA through an October campaign called ‘Baby Skates’ fronted by player ambassadors and Tampa Bay Lightning stars Steven Stamkos and Victor Hedman. Conceived by the company’s creative agency of record Grey New York and developed in partnership with both… Continue reading MassMutual Activates NHL & NHLPA Tie-Up Via ‘Baby Skates’ Ad With TB Lightning’s Hedman & Stamkos
MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner
A new television commercial and social spot from MassMutual launched at the start of the 2021/2 season and celebrates the fourth year of the insurer’s partnership with the National Hockey League (NHL). The ad, titled ‘Duos’, from the official life insurance and retirement planning partner of the NHL features Washington Capitals teammates Alex Ovechkin and Nicklas… Continue reading MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner
Gillette & Deion Sanders Travel Back To 1989 To Show 2021 NFL Draft Candidates How To Make An Impression
As the 2021 NFL Draft kicked off on 30 April NFL sponsor Gillette celebrated the event’s return to its original in-person format after the previous year’s pandemic-enforced virtual event through a comic campaign built on the idea that it’s more important than ever for first round prospects to look their best when their name is… Continue reading Gillette & Deion Sanders Travel Back To 1989 To Show 2021 NFL Draft Candidates How To Make An Impression
IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
The start of May saw IOC partner P&G’s global skincare brand SK-II launched the latest wave of Tokyo 2020/21 work in the form of a multi-channel campaign called ‘VS’ based around an athlete-led animated anthology video series which sets out to inspire all woman through the message that they each have the power to #CHANGEDESTINY.… Continue reading IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
HSBC Passes Robotic Rugby Ball To Shine Hong Kong Sevens Spotlight On Local Businesses
To leverage its title sponsorship of the iconic Hong Kong Sevens, early April saw HSBC create a state-of-the-art, high-tech rugby ball and the pass it through the hands of different local businesses – start-ups and innotech – to raise the profile of some of the banks customers. In a campaign developed with Grey Group… Continue reading HSBC Passes Robotic Rugby Ball To Shine Hong Kong Sevens Spotlight On Local Businesses
Manning Fronts Papa Johns’ #UpYourGame NFL Campaign
Papa John’s, the internationally renowned pizza chain and official “Pizza Sponsor” of the NFL, has launched a new integrated offer-led advertising and social media campaign to coincide with the start of the 2014/2015 NFL season. The campaign, which will utilise television, radio, digital, activation and promotional marketing, is the first major work from Grey… Continue reading Manning Fronts Papa Johns’ #UpYourGame NFL Campaign
