HSBC India’s June ad campaign brought to life the banking brand’s purpose of ‘opening up a world of opportunity’ and was fronted by new athlete ambassador and cricketing super star Virat Kohli. The campaign, conceptualised by Wunderman Thompson group agency Contract Advertising, aimed to align with the ambitions and goals of an India which… Continue reading Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities
Tag: HSBC
HSBC & World Rugby Expand ‘The Remarkables’ Film Series With Abi Burton’s Story
World Rugby (WR) partner HSBC again teamed up with rugby union’s global governing body to roll out a new film in its ongoing ‘The Remarkables’ featuring England star Abi Burton. The video series, created by a WR and HSBC partnership, offers inspirational stories of rugby sevens athletes and is an ongoing activation pillar in… Continue reading HSBC & World Rugby Expand ‘The Remarkables’ Film Series With Abi Burton’s Story
HSBC Leverages Emma Raducanu Tie-Up & Wimbledon Sponsorship Via ‘In Her Own Words’
Rolling out from Mid-June, HSBC activated its new four-year ambassador partnership with British women’s tennis number one and reigning US Open champion Emma Raducanu through an intergrated campaign which blends the endorser tie-up with its sponsorship of Wimbledon. As the banking giant seeks to collaborate on sports initiatives and financial opportunities which engage a… Continue reading HSBC Leverages Emma Raducanu Tie-Up & Wimbledon Sponsorship Via ‘In Her Own Words’
DP World Tour/European Tour Activation Tees Off At Abu Dhabi HSBC Championship With ‘Hero Challenge: The One Yard Fairway’ & HSBC ‘Player Interviews’ & ‘Future Falcons’
To leverage the start of the 2022 DP World Tour (the new name for the European Tour) which teed off at the Abu Dhabi HSBC Championship on 20 January, several brand partners launched notable new golf activations such as Hero Motor Corp’s ‘Hero Challenge: One Yard Fairway’ and HSBC’s ‘Player Interviews’ & ‘Future Falcons’ programme.… Continue reading DP World Tour/European Tour Activation Tees Off At Abu Dhabi HSBC Championship With ‘Hero Challenge: The One Yard Fairway’ & HSBC ‘Player Interviews’ & ‘Future Falcons’
HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
The last week of November saw HSBC expand its ‘The Remarkables’ online video series telling stories of several inspiring athletes from the HSBC World Rugby Sevens Series and celebrating individuals who are trailblazers and difference-makers. HSBC believes that ‘if you can see it, you can be it’ and the aim and the approach of… Continue reading HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby
HSBC, the principal partner of the Hong Kong Men’s and Women’s National Rugby Teams, leveraged its sponsorship in the last week of June through an online film called ‘Hong Kong Rugby – More Than A Jersey’ Deployed across the financial giant’s social channels and rolled out immediately prior to the World Rugby Olympic Repechage… Continue reading HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby
HSBC Rolls Out ‘Proud Partner of Women’s Sport’ Social Spot
On 15 January, global finance giant HSNC posted a multi-sponsorship montage video trumpeting its sponsorship of women’s sport. The social spot asks ‘What if normal was never good enough?’ and the states ‘We’re proud to continue to support a greater voice for women’s sport. Together we will come back stronger than ever’. This… Continue reading HSBC Rolls Out ‘Proud Partner of Women’s Sport’ Social Spot
R&A, HSBC & NTT Data’s Virtual ‘The Open For The Ages’ With Top Golfers From Last 50 Years
With The Open cancelled this summer, The R&A has teamed up with partner patrons HSBC and NTT DATA on a virtual tournament called ‘The Open For The Ages’ which will see the best golfers of the last 50 years battle it out for the Claret Jug at the home of golf. Objective: … Continue reading R&A, HSBC & NTT Data’s Virtual ‘The Open For The Ages’ With Top Golfers From Last 50 Years
HSBC Ambushes UEFA CL Via ‘Full English’ Campaign Connected Championing Internationalism
The end of May saw HSBC UK champion internationalism in football, ambush UEFA’s finals and extend its ongoing ‘We Are Not An Island’ brand campaign by celebrating the first all English Champions League and Europa League finals. Developed by creative agency Wunderman Thompson, this OOH campaign continues the pro-internationalism message by celebrating the diversity… Continue reading HSBC Ambushes UEFA CL Via ‘Full English’ Campaign Connected Championing Internationalism
HSBC Passes Robotic Rugby Ball To Shine Hong Kong Sevens Spotlight On Local Businesses
To leverage its title sponsorship of the iconic Hong Kong Sevens, early April saw HSBC create a state-of-the-art, high-tech rugby ball and the pass it through the hands of different local businesses – start-ups and innotech – to raise the profile of some of the banks customers. In a campaign developed with Grey Group… Continue reading HSBC Passes Robotic Rugby Ball To Shine Hong Kong Sevens Spotlight On Local Businesses
HSBC Leverages Sydney Leg Of World Sevens Partnership Via NZ’s Ruby Tui Bio Short Film
To leverage its rights as the title sponsor of the men’s and women’s World Rugby Sevens Series around the Sydney leg of the global tournament, HSBC released a bio style short film about New Zealand’s Ruby Tui and her journey from childhood adversity to sevens star. The video, promoted across digital platforms, looks at… Continue reading HSBC Leverages Sydney Leg Of World Sevens Partnership Via NZ’s Ruby Tui Bio Short Film
HSBC Stunt Sees Star Golfers Superheroes Fly Into Shanghai For the WGC-HSBC Champions Tournament
To promote the tee-off of its title sponsorship tournament, the World Golf Championships HSBC Champions, HSBC persuaded some of the world’s best golfers to reveal their superhero personas and even dress like them at a ‘Superhero’ themed launch event. As one of the strongest golfing fields of the year assembled on Shanghai for ‘Asia’s… Continue reading HSBC Stunt Sees Star Golfers Superheroes Fly Into Shanghai For the WGC-HSBC Champions Tournament
