Rolling out from Mid-June, HSBC activated its new four-year ambassador partnership with British women’s tennis number one and reigning US Open champion Emma Raducanu through an intergrated campaign which blends the endorser tie-up with its sponsorship of Wimbledon. As the banking giant seeks to collaborate on sports initiatives and financial opportunities which engage a… Continue reading HSBC Leverages Emma Raducanu Tie-Up & Wimbledon Sponsorship Via ‘In Her Own Words’
Tag: Ticketing
The FA Launches England Football Sub-brand Platform Spanning Site, Logo, Tools, Videos, Rewards & More
The first week of May saw England’s Football Association (The FA) launch a new ‘England Football’ brand identity campaign based around boosting the grassroots game. Introduced with a PR push and an integrated introductory campaign spearheaded by a hero spot and digital, the ‘England Football’ platform is based on a new hub which aims… Continue reading The FA Launches England Football Sub-brand Platform Spanning Site, Logo, Tools, Videos, Rewards & More
ATP Rebrands & Unveils ‘This Is Tennis’ Global Campaign To Target The Next Generation Of Fans
On 9 December the Association Of Tennis Professionals (ATP) launched a major global campaign, ‘This Is Tennis’, to introduce the organisation’s latest brand refresh ahead of the start of the new season. The campaign aims to promote both ATP players and tournaments with added dynamism and a tone of voice designed to enable tennis… Continue reading ATP Rebrands & Unveils ‘This Is Tennis’ Global Campaign To Target The Next Generation Of Fans
Tennis Australia Rebrands Australian Open To ‘Australia Is Open’ To Support Tourist Industry
Tennis Australia worked with agency Clemenger BBDO to show support to the country’s tourism industry by rebranding the first Grand Slam of the year to ‘Australia is Open’. Launched through an integrated, mid-tournament campaign, the initiative sought to support Australia’s tourism industry in the wake of the recent bushfires. A multi-channel campaign launched… Continue reading Tennis Australia Rebrands Australian Open To ‘Australia Is Open’ To Support Tourist Industry
RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
The end of August saw The RFU and British Airways announce a new partnership that sees the airline become the inaugural ‘principal partner’ to Twickenham Stadium as well as a principal partner and the official airline partner to England Rugby. The deal was activated via PR and social media immediately upon the announcement led by a striking image of… Continue reading RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
SC Internacional’s Ambient ‘Side by Side’ Brings Brazil Soccer Rivals Together
Brazilians are passionate about the beautiful game, but unfortunately some of the county’s biggest games – especially its major city derbies – are marred by violence. But this season saw south Brazil’s biggest team, Sport Club Internacional, take action against such violence with an admirable ambient initiative called ‘Side By Side’ that was based… Continue reading SC Internacional’s Ambient ‘Side by Side’ Brings Brazil Soccer Rivals Together
