Rip Curl continues to evolve the surfing landscape with the Spring 2023 launch of the world’s first virtual surfing competition – ‘The Rip Curl Virtual Pro, presented by Tourism Fiji’. The digital event was based around surfing data from ‘Rip Curl Search GPS Smartwatch’ users whose performance were automatically entered into the contest whenever… Continue reading Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition
Tag: Tourism
Roger Federer & Comic Trevor Noah Take ‘Grand Train Tour’ For Swiss Tourism
A Spring campaign called ‘The Grand Train Tour’ by Swiss Tourism saw the country’s tourist board again team up with Switzerland’s biggest sports star and tennis legend Roger Federer who is paired with South African comedian Trevor Noah and sent to explore the country’s picturesque landscape and promote tourist train travel. The tennis icon… Continue reading Roger Federer & Comic Trevor Noah Take ‘Grand Train Tour’ For Swiss Tourism
Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
Custom Sneakers for horses have arrived in the home of racing in the USA – Lexington, Kentucky – in the form of a slightly tongue-in-cheek October/November ‘Horse Kicks‘ campaign from agency Cornett, regional visitor/tourist organisation VisitLEX and sneaker design outfit Infinite Kustomz. The world’s first custom sneaker range for horses, ‘Horse Kicks’, is a custom… Continue reading Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
Tennis Australia Rebrands Australian Open To ‘Australia Is Open’ To Support Tourist Industry
Tennis Australia worked with agency Clemenger BBDO to show support to the country’s tourism industry by rebranding the first Grand Slam of the year to ‘Australia is Open’. Launched through an integrated, mid-tournament campaign, the initiative sought to support Australia’s tourism industry in the wake of the recent bushfires. A multi-channel campaign launched… Continue reading Tennis Australia Rebrands Australian Open To ‘Australia Is Open’ To Support Tourist Industry
Maldives Tourist Office Leverages FIFA World Cup With Russia Cab Campaign
The Maldives tourist office has launched a campaign in Russia to use the 2018 World Cup to promote its tourist offering. The marketing initiative, which was launched by tourism minister Moosa Zameer, sees the country’s tourist department pen a €40,000 / US$47,289 deal with Cabvertising Europe to run the campaign creative across taxis in the… Continue reading Maldives Tourist Office Leverages FIFA World Cup With Russia Cab Campaign
Yellow & Green Dream Tour – Visit Tampa Bay (Tampa Bay Rowdies) & Norwich City FC
US regional tourist body Visit Tampa Bay teamed up with UK football club Norwich City FC on a partnership with was spearheaded by a warm weather training tour and which also delivered opportunities for other club partners, engaged supporters, produced content to document the experience, delivered soccer camps, partook in community hospital visits by the… Continue reading Yellow & Green Dream Tour – Visit Tampa Bay (Tampa Bay Rowdies) & Norwich City FC
Tourism Ireland Event-Led Activation Turns To The North West 200 Bike Race
Tourism Ireland is activating around the North West 200 – Ireland’s biggest outdoor sporting event with crowds approaching 100,000 – with a new online film revolving around the world-class bike road racing as the spectacular scenery of the Causeway Coast. The film focuses on the intense practice and exciting racing that make up one… Continue reading Tourism Ireland Event-Led Activation Turns To The North West 200 Bike Race
VisitEngland’s ‘Discover Your England’ Leverages 2015 RWCup (& 6 Nations)
VisitEngland launched a 2015 Rugby World Cup themed ‘Discover Your England’ initiative with a spearhead TV spot timed to leverage current rugby-related interest in the upcoming 6 Nations international rugby tournament. The commercial, which first aired on the major UK commercial networks (ITV, Channel 5 and SKY) on 11 January, aims to raise the… Continue reading VisitEngland’s ‘Discover Your England’ Leverages 2015 RWCup (& 6 Nations)
Northern Ireland Tourist Board & Giro d’ Italia 2014: ‘Be Part Of The Start’ Review
The Giro d’Italia is one of the world’s largest and most important cycle races, probably second only in prestige to the Tour de France. The race takes place on an annual basis over a 23-day period, taking in many of Italy’s most spectacular sites over the weeks of the race. In recent years, the… Continue reading Northern Ireland Tourist Board & Giro d’ Italia 2014: ‘Be Part Of The Start’ Review
Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
Like most major international events, the Ryder Cup linked with host nation’s national tourism organisation ‘Visit Scotland’ which ran an integrated multi-channel campaign that dovetailed neatly with its ongoing marketing programme and focused on positioning the country as the home of golf. With the tournament watched live, in-person by around 250,000 spectators and a… Continue reading Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
Solomon Grey’s ‘Sounds Of The Wild Atlantic Drive’ For Tourism Ireland
An innovative music-led partnership to promote Ireland’s first official long-distance touring route – The Wild Atlantic Way – saw Tourism Ireland develop and alliance with band Solomon Grey to create a road trip soundtrack and video. The idea, developed with agency Publicis (London) is that every great road trip deserves its own soundtrack. … Continue reading Solomon Grey’s ‘Sounds Of The Wild Atlantic Drive’ For Tourism Ireland
Bondwagon: UK Brands Leverage Bond’s Skyfall
The James Bond franchise is a unique phenomenon: with 23 successful movies and counting, many marketers consider the series as being as close as one can get to aligning with a guaranteed hit film. Thus, in addition to the usual extensive array of official brand partners (Coke Zero, Heineken, Omega, Sony and Tom Ford… Continue reading Bondwagon: UK Brands Leverage Bond’s Skyfall
